Our data science projects will never expose your account information or share your list data with anyone, but you can certainly opt out of this feature if you prefer. Data Science and Privacy settings can be updated on the  Users & account details screen under  Account settings.

Our Discover Similar feature looks at data collected through our Email Genome Project to gain insight into similarities among your list subscribers. . Your participation in our data science projects help us improve results without ever compromising the privacy of your information. Take a look at our Privacy Policy or contact our Legal team for more information about data science and privacy. 

Turn off the Data Science and Privacy setting

  1. Click your name on the left-hand side of the screen.
  2. Select Account Settings from the account panel.
  3. Click the Account Settings drop down and select Users & account details.

    users and account details menu in Account settings

  4. Scroll down to the Data Science and Privacy heading and check the opt-out box.

    data privacy screen in Account settings

  5. Click the Save button to store the changes to your account.

The data we use to generate your list of similar subscribers is refreshed once a week. When you opt out of this feature your account information is removed by the next refresh. Similarly, if you opt back into the Data Science option, it can take up to a week for your account information to be made available to Discover Similar feature. If you have any questions about the types of data stored in our servers, email our Legal team directly at legal@mailchimp.com.

This feature is limited to certain user levels. You can see your user level on the Users & Account Details page and this article explains what each level can access in the account.

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