Our data science projects securely use data from MailChimp accounts to improve some of our most powerful tools and features. For example, our Discover Similar feature looks at data collected through our Email Genome Project to gain insight into similarities among your list subscribers.
If you’d prefer not to participate in our data science projects, follow the directions below to opt out.
- Click your profile name to expand the Account Panel, and s elect
- Click the
Account settings drop-down menu and select
- Scroll down to the
Data Science and Privacy heading and check the box next to
Don't include my data in MailChimp's data science projects to opt-out.
- Click the Save button to store the changes to your account.
The data we use to generate your list of similar subscribers is refreshed once a week. When you opt out of this feature, your account information is removed by the next refresh. Similarly, if you opt back into the data science option, it can take up to a week for your account information to be made available to the Discover Similar feature.