Our data science projects securely use data from MailChimp accounts to improve some of our most powerful tools and features. For example, our Discover Similar feature looks at data collected through our Email Genome Project to gain insight into similarities among your list subscribers.

We will never expose your account information or share your list data with anyone, but you can easily opt out of this feature. Take a look at our Privacy Policy or contact our Legal team if you feel like you need some more information about data science and privacy.

If you’d prefer not to participate in our data science projects, follow the directions below to opt out.

  1. Click your profile name to expand the Account Panel, and s elect Account.
    Account Panel
  2. Click the Account settings drop-down menu and select Account security.
    Account security tab
  3. Scroll down to the Data Science and Privacy heading and check the box next to Don't include my data in MailChimp's data science projects to opt-out.
    Data science description and checkbox
  4. Click the Save button to store the changes to your account.

The data we use to generate your list of similar subscribers is refreshed once a week. When you opt out of this feature, your account information is removed by the next refresh. Similarly, if you opt back into the data science option, it can take up to a week for your account information to be made available to the Discover Similar feature. If you have any questions about the types of data stored in our servers, contact our Legal Team.

This feature is limited to certain user levels. You can see your user level on the Users & Account Details page and this article explains what each level can access in the account.

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