Footers can be customized just like any other part of your campaign. You can use our tools to style the default MailChimp footer or you can completely replace the default footer with one that you create to better reflect your website or company style. Just make sure to have the required footer content!
Contents
Styling the Footer
You can use the Style Editor to easily change colors and fonts for your footer in the Design step of the Campaign Builder, or if you're editing a template in the Templates section. Above your content, click show style editor if it isn't already showing, and then select the footer tab. When you select an option for one of the tabs, if you're applying changes to a specific area, a red border will appear around the text/content that will be affected by your styles.
Each template may have slightly different options within the footer tab depending on that template's styles. For example, if you are using one of our Basic Templates you can use the footer style option on the footer tab to select a color for your background and the size and color of the top footer border.
Text in the footer area can be edited by choosing the footer text option - you'll be able to edit the style, color, size, text alignment and line spacing for most MailChimp templates.
Want the links in your footer to stand out? You can style those under the footer link option.
Customizing the Footer Content
The footer content in MailChimp templates can be edited by editing the footer area. Just hover over it, and click edit to bring up the content editor. Here you can type whatever you'd like, or make adjustments to the content that's already there.
Required Content
There are some things that you'll want to be sure to include since they're required under CAN-SPAM laws (and similar laws in countries other than the United States). They're also required under our Terms of Use.
- An unsubscribe link using the *|UNSUB|* merge tag allows people to easily unsubscribe from your list. You MUST use the merge tag we provide to automatically generate the link.
- Your physical address. Sorry, this can't be an email address or website address. A P.O. box will work, though. The default footer we provide includes this merge tag to automatically grab your contact info:
*|HTML:LIST_ADDRESS_HTML|*
- Need to modify the information that's pulled in by that tag? Head to Lists > Settings > Required Email Footer Content to update it.
- Prefer the address be laid out differently, or want to remove the link that says "Add us to your address book"? Manually type in your address information, or use this tag to just pull in the address without the link:
*|LIST_ADDRESS|*
- Want to only show the "Add us to your address book" link, use this tag:
*|LIST:ADDRESS_VCARD|*
- For free accounts: A MailChimp MonkeyRewards badge. Use the *|REWARDS|* merge tag to place the MailChimp badge in your footer. We incorporate a conditional statement statement in our default footer using *|IF:REWARDS|* so the Rewards badge displays only if the sender is a free account or has turned on the rewards badge. If you want to use this in your own template or campaign, here's what to add:
*|IF:REWARDS|* *|REWARDS|* *|END:IF|*
Suggested Footer Items
These aren't strictly required, but we recommend that you make this information available in your footer.
- A permission reminder for your list, to let people know how they got on the list. Use this merge tag to automatically get the permission reminder from your list settings: *|LIST:DESCRIPTION|* - to change this, go to Lists > Settings > Required Email Footer Content.
- The subscriber's email address, so they know what email address is on the list (particularly useful if one of your subscribers forwards their email to a friend, and the friend is looking to unsubscribe). Use this to add it automatically: *|EMAIL|*
- An update profile link. This merge tag gets a subscriber-specific URL to update the profile:
*|UPDATE_PROFILE|*
Get more detailed instructions here.
Want more automagical information?
Merge tags are available for a lot of other information about your list. We have a list of merge tags for footers to help you customize your footer even more!
Custom Coding Your Footer Info
Do you want to use a footer that you created and coded? Click edit for the footer region, and then click Source to view the source code for the footer region. Paste in your code, and save!