Merge Tags for Like Buttons
- *|FACEBOOK:LIKE|*
- Add this merge tag into your campaign, wherever you like - just like regular text, and send your campaign as usual. We'll add the famous "Like" button wherever you place the merge tag. See Example
- *|FACEBOOK:LIKE:URL|*
- Allows your subscribers to like a particular link in your campaign. See Example
Merge Tags for Pages
- *|FACEBOOK:FULLPROFILE:mailchimp|* or *|FACEBOOK:FULLPROFILE:137715739595140|*
- Place your full Facebook page profile into a campaign, including posts.
See below to learn how to find your own identifier for your merge tags.
- *|FACEBOOK:PROFILE:mailchimp|* or *|FACEBOOK:PROFILE:137715739595140|*
- Place just your Facebook page information into a campaign, without any posts.
- *|FACEBOOK:POSTS3:mailchimp|* or *|FACEBOOK:POSTS3:137715739595140|*
- Replace 3 with any number to set the number of posts that will be shown on your campaign
Notes
For these merge tags to work, you do already have to have the MailChimp/Facebook Integration set up. Facebook has to be able to access your Fan Page information.
When we use "mailchimp" in the merge tag examples, that's the vanity URL we have set up for our Facebook Page.
If you don't have this vanity url set up, use the string of numbers between the / and the ? as highlighted here:
Merge Tags for Comments
- *|FACEBOOK:COMMENTS|*
- Provides a button on your campaign that'll link your recipients to Facebook comments. Your subscribers will be able to leave a comment on your campaign and see comments made by other people. This tag is also shown on your campaign archives.
- *|FACEBOOK:COMMENTSURL|*
- Best used inside a link. When you set up your link, set your protocol to "other". When your recipients click on this link, we'll display the comments the same way we do with the comments button above.
- *|FACEBOOK:PROFILEURL|*
- Will display your Facebook URL and username like: http://www.facebook.com/mailchimp
Merge Tags Overview
You can personalize, or customize your MailChimp campaigns, through the use of Merge Tags. Merge Tags are automagically created for you when you add fields to your list. The fields that you set up ("Email Address", "Name", "Phone", etc) will not only become the fields in your list and signup form, but will also have a corresponding Merge Tag. Learn more about personalizing your campaigns and signup forms.
When creating your content, copy the Merge Tags from this article. Then, paste the tag into your campaign as plain text.
