Groups are a great tool for organizing subscribers in your list for targeted communication. Before you can move subscribers into Groups, you'll need to make sure that you've set up your Group fields in your MailChimp list. Instructions on how to do so can be found here. After you have the Groups set up in your MailChimp list, you can easily move segments of your list into Groups and also import new subscribers directly into those Groups.

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Add individual subscribers to Groups

If you want to add a new subscriber to a Group when subscribing them to a list, just make sure to select which Groups you want this subscriber to be a part of before pressing the Subscribe button.

In a lot of cases, you have a handful of people already on your list that you know you want to move into a Group, but don't yet have data in your list that you can segment by. You'll have to find and place those subscribers into groups. Below we'll walk you through two ways to add individual subscribers to Groups.

Add subscriber to Group through their profile

  1. Navigate to the Lists page.
  2. Locate the list you're working with and click the list name to view the subscribers.
  3. Click the Search icon next to the Settings drop down menu to search this list's subscribers.
  4. Search for the subscriber you want to add to a Group using any of their information stored in the list.
  5. Click the View Profile button for a subscriber to go to their subscriber profile.
  6. Look for the Groups subscribed to section under the Subscriber's details heading and press the edit button for Groups.
  7. Choose any groups you'd like this subscriber to be a part of.
  8. Click the Save button when you're done.

Add subscriber to Group using the Actions menu

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. To the left of each subscriber is a checkbox. Check the box for anyone you want to move into a Group you have set up.
  4. Click the Actions drop down menu and choose Add to Group. Then click the Group Title to display the options and choose the Group you want to move these selections to.
  5. Click the Confirm button to add the recipients to the Group.

Import into groups

If groups have already been set up, you can easily add new subscribers directly into those Groups when importing the list. Just make sure to choose any Groups you'd like those subscribers to be a part of when uploading your list file on the import screen. Choosing Groups on the import screen will place all subscribers in your list file into the same Groups.

If you don't want to add all the subscribers in your import file to the same Groups, you'll either need to split the subscribers into individual list file imports or designate groups for you subscribers prior to importing the list. Designating Groups for subscribers before you import your list is a fast way to import subscribers into separate Groups at once. You'll still need to create Groups in the MailChimp list prior to uploading your csv or Excel file, so make sure those are set up before you attempt the import. What's different from the earlier example is that you'll want to make sure you have a separate column in your list for each Group Title. Group titles and Group names in the file must match the exact spelling, spacing, and capitalization of the groups in the MailChimp list for the information to import properly. It doesn't matter what order the columns of data are in, but it may make it slightly easier to map your data later if the Column Heading is the actual Group Title (especially if you have a lot of groups). Then, in the column under those headings, you can add in the Group Names. If you have multiple Groups, they would need to be placed all in the same cell, separated by commas.

Designated groups in spreadsheet

To import new subscribers into a group follow these steps:

  1. Navigate to the Lists page.
  2. Click the drop down menu next to the Stats button for the list you want to work with and choose the Import option.
  3. Choose your import option (you can Copy/Paste from Excel or Upload A File).
  4. Select Groups if you did not designate them in your list file prior to importing.
  5. Copy/Paste or choose your file for importing.
  6. Click the Import List button.
  7. We'll assign the Groups you designated to the subscribers you just imported.

Existing subscribers can also be moved into a new Group by importing a file and using the autoupdate feature to update contact info. One thing to note is that using autoupdate to add subscribers to Groups is only an additive process. There is not currently a way to remove subscribers from Groups when using autoupdate. To move subscribers into new Groups just follow the steps below.

Move segments of a list into groups

Moving segments of existing subscribers into a Group is also possible.

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. Click the Segment button.
  4. Set your segment condition.
  5. Click View Segment and we'll display only those members that match your segmenting conditions.
  6. Click the Select Visible option from the Selections Menu to select the displayed subscribers.
    Select visible
  7. Click the Actions drop down menu and choose Add to Group. Then click the Group Title to display the options and choose the Group name you want this segment added to.
  8. Click the Confirm button to add the recipients to the Group. If there are more subscribers in the segment than can fit on a page, repeat the process until all members of the segment are moved into the Group.
  9. You can now easily send campaigns to just those subscribers on your list.

This feature is accessible by users with Manager level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account.


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