The *|UPDATE_PROFILE|* merge tag automatically generates a link to the MailChimp-hosted update profile form, so you can add it where ever you'd like a link for subscribers to updated their profile. Below we'll show you how to add this if you're using one of our templates or in your own HTML.

Add the Link in the Content Editor

  1. On the Design step of the Campaign Builder, click inside any red dotted area where you'd like to place the Update Profile merge tag to bring up the content editor.
    Content Editor
  2. Create the text you want to link, Update Profile or Update Preferences will be the most recognizable, and then highlight that text.
  3. Click on the link button in the toolbar.
    Link Button in the Toolbar
  4. Type or paste the *|UPDATE_PROFILE|* merge tag into the Web Address box.

    Pop up screen for Link
  5. Click Insert and your link is good to go!

Add the Link in Your Own HTML

If you have a custom-coded template or campaign, you can also add an Update Profile link to your own HTML by adding the merge tag to your link tag like this:

<a href="*|UPDATE_PROFILE|*">Update your subscription preferences</a>

You can access the Source of a campaign by selecting the source button in the content editor. Add your HTML link to the code you see and then click the source button again to review the design.

Note

Subscribers can also update their information through your signup form.

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