This feature is accessible by users with Manager level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account.

Our Discover Similar feature is a good way to gain insight into similarities among your list subscribers so you can tailor your campaigns, send coupons, or generally get a better idea of who is interested in what you have to say. Identify a specific group of people and we'll analyze that segment to find related subscribers within your list. Below we'll walk you through how to discover similar subscribers and send campaigns to related readers.

Paid accounts with lists containing at least 200 active double opt-in subscribers and have been sent a campaign can participate in this feature.


Discover Similar Subscribers

  1. Navigate to the Lists page.
  2. Click the name of the list where you want to create a segment.
  3. Click the Segments drop down and select New Segment button.

    Create segment

  4. Set the criteria you want to use, then click the Preview Segment button to view the subscribers in the segment.

    Preview Segment

  5. Click the drop down menu and select Discover Similar Subscribers.

    Discover Similar Subscribers

  6. Give your segment a descriptive name and click the Discover Similar Subscribers button.

    Start Discovering

The number of subscribers we return will depend on both your list and the subscribers you provided. In some cases, we won't have any related subscribers for you. If that happens, we'd suggest trying with a larger sample or subscribers to see if we can return any connections within your list.

Send to segment

Once you've received a list of similar subscribers, you can send a campaign to your list of related subscribers . Below we'll walk you through how to send to a segment from the Lists page, however you can also select a saved segment to send to from from Recipients step of the Campaign Builder.

  1. Navigate to the Lists page.
  2. Click the drop down menu for the list and select Manage subscribers

    Manage subscribers

  3. Click the Segments option to open the Segments page.
  4. Click the drop down for the segment you want to use and select Send to >.

    Send to

  5. Choose a campaign type to open up the Campaign Builder where you can create your campaign.


If you'd like to opt your list out of participating in this feature, take a look at this article.

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