There are a few ways to remove inactive subscribers from your MailChimp list. You can find and remove subscribers who haven't opened recent campaigns, or you can segment your list by Member Ratings to remove subscribers who aren't as active or engaged. Below we'll show you how to use both options.

Contents

Remove subscribers who haven't opened any recent campaigns

  1. Navigate to the Lists page.
  2. Click the list title to view the subscribers.
  3. Click the Segments drop down menu and choose New segment.
  4. Set your conditions to Campaign Activity / did not open / All Recent Campaigns - since (date) (The All Recent Campaigns option pulls in data for the last 500 campaigns sent to this list. We also note the date of the oldest campaign referenced by this segment).
    Segment list by activity
  5. Click the Preview Segment button to see a list of all subscribers who have not opened a recent campaign.
  6. Click the Selections drop down menu and choose the Select Visible option to select each of the subscribers shown on the page you're viewing currently. Scroll to the bottom of the page to change the number of subscribers shown if you prefer to select more at once.
    Select Visible
  7. Click the Actions drop down and choose Unsubscribe to unsubscribe everyone in the segment who hasn't opened a recent campaign.
    Unsubscribe selected

If you have a lot of inactive subscribers and don't want to unsubscribe page-by-page, you can download the segment and use the bulk unsubscribe feature to remove them all at once.

When using opens to determine subscribe activity, it's important to note that a subscriber could open your email, but not be recorded as an open in the reports if they don't download images in your campaigns. We'd suggest taking a look at how open tracking works before using this criteria to remove subscribers from your list.

If you're worried about deleting new subscribers accidentally, you can set the condition to "match 'all' of the following": "Campaign Activity / did not open / All Recent Campaigns - since (date)" and the condition "Date Added / is before / a specific date. Choose a date that was before your last campaign or maybe a couple of campaigns ago. This will protect any new subscribers that have opted-in or been added to the list manually.
Subscriber activity segment

Remove subscribers with low member ratings

Another way to remove inactive members is to view the subscribers who have a two star or less Member Rating.

  1. Navigate to the Lists page.
  2. Click the list title to view the subscribers for the list.
  3. Click the Segments drop down menu and choose New segment.
  4. Set your segment to Member Rating / is less than / 2 stars.
    You can set the segment to less than 3 stars if you'd like, but remember that a two star rating may indicate a new subscriber and not an inactive subscriber. A 1 star rating is considered a negative rating. See the link above about Member Ratings for details.
    Member rating segment
  5. Click the Preview Segment button.
  6. Click the Selections drop down menu and choose the Select Visible option to select all of the subscribers shown on the page you're viewing currently.

    Select Visible

    Scroll to the bottom of the page to change the number of subscribers shown if you prefer to select more at once.

  7. Click the Actions drop down and choose Unsubscribe to unsubscribe the subscribers with a 1 star Member Rating.
    Unsubscribe selected

This feature is accessible by users with Manager level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account.

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