Sharing previous campaigns is a great way to engage new subscribers and allows them to catch up on campaign content sent to your list before they signed up. MailChimp provides a few easy ways to get previous campaign content to new list members.
Using the *|LIST:RECENT|* merge tag
Our *|LIST:RECENT|* merge tag pulls in archive links to the five most recent campaigns sent to a list. This merge tag can be used in campaigns and automated emails as well as in the signup process, such as on the hosted signup form, signup confirmation pages, and the Final "welcome" email.
Type the *|LIST:RECENT|* merge tag into your campaign, automated email, or form, and it automatically populates archive links to recent campaigns when you preview or test the campaign or automated email, or when the form is viewed.
You can also add a number to the end of this tag to display a specific number of the most recent campaigns. For example, *|LIST:RECENT10|* shows the ten most recent campaigns sent to a list. Aside from the number of most recent campaigns displayed, there is not a way to edit which campaigns are pulled in with the *|LIST:RECENT|* merge tag. Consider using the campaign archive code on your own website if you'd like to have more control over which campaigns you show to new or potential subscribers.
Set up Automation
Automation can streamline your communications process when new subscribers trigger a workflow. When you start working in the Automation section, choose the Welcome message or Educate subscribers workflow type, and make sure the trigger is set to "People subscribed to list." You can reuse or work from a previous campaign layout from the Recently Sent tab in the Template step, and build your automation workflow as usual. When you include the *|LIST:RECENT|* tag in your automated email, it displays your most recent campaigns into each email that goes out to your new subscribers.
You could also send your most recent campaign to new subscribers after they sign up. To do this, you'll have to create a new automation workflow for each new campaign you create, and pause the last one so it doesn't continue to send.
Segmenting your list
Another way to share a sent campaign with new subscribers would be to first replicate a sent campaign. After replicating, use our segmenting tools on the Campaign Builder Setup step to send the new copy to only subscribers added to the list since the last campaign was sent. The specific segment conditions would be Date Added / is after / the last campaign was sent.
This feature is available to users with Author level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account.