Remember that open and click rates vary by industry, so you can compare your stats to those in your industry, or similar industries, with our benchmark chart. At the bottom of that chart are several tips for improving your stats, like writing effective subject lines, testing, and how spam filters work. Each part plays a roles in your campaign reports and how your campaign is received and used by your subscribers.
Here are some tips and hints from our blog to help you learn what might be causing a low open rate.
And check out a case study on what happened when a customer wasn't checking their reports and ways to improve their stats.