Rapportive is a Gmail browser plugin that turns your inbox into a mini social CRM. With Rapportive installed in your browser, you can click or hover your mouse over a customer's name and the Rapportive panel will display information about your customer such as a photo, a brief bio, recent tweets and links to their social media profiles (Facebook, LinkedIn, Myspace, Flickr, Plancast and more). When you add in the MailChimp raplet, you can then see what lists they are on, if they opened your campaigns and their list member rating.
To use MailChimp and Rapportive together, take the following steps:
- First, head over Rapportive. Click on the add rapportive to gmail button and follow their installation instructions. This plugin operates in your browser, so you'll need to install Rapportive in whatever browser (or browsers) you use to work in MailChimp.
- Log in to your Gmail account and you'll see a Rapportive Link, up near your settings link. Click on the Rapportive link to log in and allow Gmail to talk to Rapportive. Follow the instructions on the allow screens. (If you feel comfortable doing so select to stay logged in, as you will need to be logged in to Gmail, Rapportive and your MailChimp account to see all the available stats.)
- Once you allowed the connection, click on the Rapportive link again and choose add or remove raplets.
- On the next screen, click on the add this button on the MailChimp Raplet.
- Now that you're logged in to Rapportive and have all pieces of the puzzle talking to each other, you'll want to login to your MailChimp account.
- Now that you're logged in to Gmail, Rapportive and MailChimp (it's important that you're logged in to all three whenever you want to see Rapportive information within Gmail and MailChimp), you can start learning more about your customers and the people on your MailChimp list.
When you're logged in to all three components, you'll see social media and MailChimp information for your customers who email you through your Gmail account.
Check out Ben's blog post for cool ways to use this feature.