The Paste from Word option in the content editor strips your content of any junk code that can interfere with how the content is displayed, which will also remove most of the content's formatting. So while you can create your content in Word and paste it into your MailChimp campaign, some formatting will need to be applied in the Campaign Builder.
If you're creating content in Word, we recommend using the Paste from Word option to avoid issues with how the campaign is displayed within MailChimp and in some email programs. Word often adds extra junk code that can cause frustrating differences in how a campaign should look and how it actually looks. In the Design Step of the Campaign Builder, when you edit a text area, the Paste from Word button is found on the toolbar of the pop-up content editor (looks like a clipboard with a capital "W").
When you click the Paste from Word button, a pop-up window will open where you can paste in your content. Once that's been pasted, simply click ok to add the content to your campaign.
Text elements that are copied into MailChimp when using the Paste from Word option:
- bold text
- numbered lists
- bullet points
The Paste as Plain Text option doesn't keep these elements, so all formatting would be removed if you choose that option instead.
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