You can personalize, or customize, your MailChimp campaigns through the use of merge tags. Learn More Here. Merge tags are either system tags that MailChimp provides or they're tags that are automatically created when you add fields to your list. All of our available merge tags can be used on your campaigns.
Other Merge Tag Cheatsheets
In this article, you'll find all the merge tags that can only be used in campaigns. But, this isn't all of the merge tags that are available in MailChimp. The following cheatsheets are available to show you how you can personalize your subject line, your signup forms, your rss to email campaigns and more.
Social Merge Tag Cheatsheet
Merge Tag Cheatsheet for Subject Lines (and Campaigns)
Personalizing the To:field
Merge Tags for Footers
Merge Tags for A/B split campaigns
Merge Tags for RSS to email campaigns
Merge Tag Cheatsheet for Signup Forms (and Campaigns)
Merge Tags for Campaigns Only
- *|ARCHIVE|*
- The full Campaign Archive URL.
- *|REWARDS_TEXT|*
- A text-only version of the Rewards link.
- *|MC:TRANSLATE|*
- Links to translate a campaign, HTML is not escaped.
- *|COMMENTS_URL|*
- Facebook Comments URL.
- *|DATE:FORMAT|*
- Shows the current date in the given format "FORMAT". For date formatting, "m" will be replaced by the month, "d" by the day, and "y" by the year. For example, * |DATE:d/m/y| * will show the day, then the month, then the year, separated by slashes. Want to do something more custom with your date? View a full reference of date options on the PHP website (http://us3.php.net/manual/en/function.date.php).This is "frozen" in time once the campaign is sent.
- *|LIST:RECENTX|*
- Recent campaigns for the list. X is the number shown, which defaults to 5.
- *|TRANSLATE:xx|*
- Link for translating the Archive page in one language. See Example.
- *|INTERESTED:|* *|END:INTERESTED|*
- Can be used for sending conditional content to recipients who are in groups on your list.
Merge Tags for Creating Content
- *|MC:TOC|*
- Helps you easily create a table of contents for your newsletter. See Example.
- *|POLL:|* *|END:POLL|*
- Tags allow you to quickly gauge subscriber sentiment about a question or issue, using a rating scale of 1-10. See Example.
- *|QRCOUPON:xxx:yy:zzz|*
- Helps you can send unique coupons to each of your recipients. See Example.
- *|LOCAL:EVENTS|*
- Pulls local events from Eventful into your content. See Examples.
- *|LOCAL:DEALS|*
- Pulls local Groupon deals into your content. See Example.
- *|FEED:xxx|*
- Pulls any RSS feed into any campaign. See Examples.
Conditional Merge tags are available to allow you to create dynamic content conditions based on recipient data. See Examples.
Content Encoding
The Content Encoding class of merge tags class allows you to modify the way the content inside your various merge tags is displayed. You can make the value displayed appear as all lower case characters using *|LOWER:YOUR_MERGE|* (where *|YOUR_MERGE|* might be something like FNAME for first name or LNAME for last name, etc).
- *|HTML:YOUR_MERGETAG|*
- Encode the variable *|YOUR_MERGETAG|*to support HTML tags inside the field. This tag handles contents as raw HTML and makes no changes.
- *|URL:YOUR_MERGETAG|*
- Encodes the value of *|YOUR_MERGETAG|* for inclusion in a URL (link).
- *|TITLE:YOUR_MERGETAG|*
- Changes the value of *|YOUR_MERGETAG|* to be all title-case (the first letter in each word is capitalized).
- *|LOWER:YOUR_MERGETAG|*
- Changes the value of *|YOUR_MERGETAG|* to be all lower-case.
- *|UPPER:YOUR_MERGETAG|*
- Changes the value of *|YOUR_MERGETAG|* to be all upper-case.