When you set up your campaign, you can include merge tags in the body of the campaign and in the subject line of the campaign. The following tags are available for use in your subject lines.
Data From Your List
The following merge tags will pull information from the lists > settings > required email footer content area of your account.
- *|LIST:NAME|*
- Displays the name of your list.
- *|LIST:COMPANY|*
- Displays the name of your company as defined in the list settings.
- *|LIST:SUBSCRIBERS|*
- Displays the number of subscribers on your list. You can use this with a text blurb. For example, "*|LIST:SUBSCRIBERS|* are currently enjoying our newsletters."
Other Available Tags
- *|USER:COMPANY|*
- Displays the company name from the account > contact information area of your account.
- *|MC:DATE|*
- Displays mm/dd/yyyy or dd/mm/yyyy based on your account's time zone and defaults.
- *|CURRENT_YEAR|*
- Will display the current year. This is great if you have a copyright date on your campaign that you don't want to have to remember.
Merge Tags Overview
You can personalize or customize your MailChimp campaigns through the use of Merge Tags. Merge Tags are automagically created for you when you add fields to your list. The fields that you set up ("Email Address", "Name", "Phone", etc) will not only become the fields in your list and signup form, but will also have a corresponding Merge Tag. Learn more about personalizing your campaigns and signup forms.
When creating your content, copy the Merge Tags from this article then paste the tag into your campaign as plain text.
