In general, when an RSS to email merge tag fails, it's because the content tag is looking for a section or item that doesn't exist in your RSS feed. Since the item doesn't exist, the merge tag may fail completely or it may fall back and use a similar section from your RSS feed.

For instance, these two tags should work in the way we describe.

*|RSSITEM:CONTENT|* - A short summary of the RSS item content in HTML format.
*|RSSITEM:CONTENT_FULL|* - The full content for the RSS item in HTML format, if provided.

In a test of our own feed, we could see these two tags appeared to be pulling in the same content - the full article. *|RSSITEM:CONTENT|* wasn't delivering just a summary. This set up failed because the *|RSSITEM:CONTENT|* tag was looking for a summary section in our feed. Since no summary section exists, the *|RSSITEM:CONTENT|* tag used the description section instead.

Generally using a standard RSS feed will help to avoid these issues, but if a developer set up your custom feed, these issues may pop up from time to time. If they do, you'll want to have your developer take a look at the details of the feed you're passing into your MailChimp account and see if they can manipulate the feed to properly display your campaign content.

Also, if you have a password protected blog or RSS feed, we would be unable to pull in content from your feed.

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