Here's a handy list of merge tags and example articles that show how you can use our merge tags for social networking in your email campaigns.
Merge tags for Facebook include Like Buttons, sharing campaigns, comments, and pulling profile information into your campaigns. See Examples
- *|FACEBOOK:LIKE|*
- Adds a Facebook "Like" button so subscribers can like your campaign on Facebook. Links to the campaign archive for the campaign.
- *|FACEBOOK:LIKE:URL|*
- Adds a Facebook "Like" button to like the specified URL on Facebook.
- *|FACEBOOK:FULLPROFILE:mailchimp|* or *|FACEBOOK:FULLPROFILE:IDnumber|*
- Adds your profile information for the specified fan page or personal profile, including recent wall posts.
- *|FACEBOOK:PROFILE:mailchimp|* or *|FACEBOOK:PROFILE:IDnumber|*
- Adds a shortened profile for the specified fan page or personal profile, which doesn't include any posts.
- *|FACEBOOK:POSTS3:mailchimp|* or *|FACEBOOK:POSTS3:IDnumber|*
- Shows the most recent 3 posts (or whatever number you specify in the merge tag) from the specified fan page or personal profile.
- *|FACEBOOK:COMMENTS|*
- Provides a button on your campaign that'll link your recipients to Facebook comments. Your subscribers will be able to leave a comment on your campaign and see comments made by other people.
- *|FACEBOOK:COMMENTSURL|*
- Adds the URL to leave Facebook comments on your campaign archive. Outputs just the URL, so best used as a link.
- *|FACEBOOK:PROFILEURL|*
- Adds the URL to the profile page for the Facebook account that's integrated with your account. Best used as a link.
Merge tags for Twitter include tags for pulling profile information into your campaigns and allowing your recipients to tweet your campaign or a URL in your campaign. See Examples
- *|TWITTER:TWEET|*
- Allows your recipients to share your campaign archive link on Twitter.
- *|TWITTER:FULLPROFILE|*
- Adds your Twitter avatar, follower count, a follow button and recent tweets.
- *|TWITTER:PROFILE|*
- Adds your Twitter avatar, follower count and a follow button. It will not pull in recent tweets.
- *|TWITTER:TWEETS(NUM)|*
- This lets you control the number of tweets shown in your campaigns. Remove (NUM) and replace it with the number of tweets you want to see on your campaign. For example, if you want 5 recent tweets, use *|TWITTER:TWEETS5|*. You can use this in combination with *|TWITTER:PROFILE|* to really customize what you're sharing with your recipients.
- *|TWITTER:PROFILEURL|*
- Displays your Twitter URL. For instance http://www.twitter.com/mailchimpux
Tumblr
Adds a Tumblr Button to your campaign.
- *|TUMBLR:SHARE|*
- Shares a link to your campaign archive using the campaign subject line as the title of the page being shared.
- *|TUMBLR:SHARE[$url=http://yoursitehere.com,$title=My Super Fancy Title]|*
- The optional variable $url specifies the URL shared. If not specified, links to your campaign archive.
The optional variable $title specifies the title of the page being shared. If not specified, uses subject line of your campaign. - *|TUMBLR:SHARE[$url=http://yourwebsiteurlhere.com]|*
- Specifying just the url shares the url you specified with the campaign subject line used as the title of the page being shared.
- *|TUMBLR:SHARE[$title=title of my post]|*
- Specifying just the title shares the url to your campaign archive and the title you've provided.
Google +
Adds a Google +1 button to your campaign.
- *|GOOGLE:PLUSONE|*
- Shares a link to your campaign archive using the campaign subject line as the title of the page being shared.
- *|GOOGLE:PLUSONE[$url=http://yoursitehere.com,$title=My Super Fancy Title]|*
- The optional variable $url specifies the URL shared. If not specified, links to your campaign archive.
The optional variable $title specifies the title of the page being shared. If not specified, uses subject line of your campaign. - *|GOOGLE:PLUSONE[$url=http://yourwebsiteurlhere.com]|*
- Specifying just the url shares the url you specified with the campaign subject line used as the title of the page being shared.
- *|GOOGLE:PLUSONE[$title=title of my post]|*
- Specifying just the title shares the url to your campaign archive and the title you've provided.
Instapaper
Adds a "Read Later" button to your campaigns that directs your subscribers to Instapaper's website to save a URL.
- *|INSTAPAPER:|*
- Shares the direct link to the campaign archive.
- *|INSTAPAPER:[$title=Google, $url=http://google.com, $description=A place where you search for things|*
- The optional variable $url specifies the URL shared. If not specified, links to your campaign archive.
The optional variable $title specifies the title of the page being shared. If not specified, uses the subject line of your campaign or of the RSS item.
The optional variable $description specifies the title of the page being shared. If not specified, the item is shared without a description. - *|INSTAPAPER:[$url=url to be shared]|*
- Specifying just the url shares the url that you specified and the subject line of the campaigns as the title of the page being shared but doesn't add a description.
- *|INSTAPAPER:[$title=title to be shared]|*
- Specifying just the title shares a link to your campaign archive and the description you've designated but doesn't add a description.
- *|INSTAPAPER:[$description=description to be shared]|*
- Specifying just the description shares this information along with the link to the campaign archive and uses the subject line of your campaign as the title.
General Sharing
Merge tags will allow your recipients to share your campaign on sites like del.icio.us and Digg. You can use the default that will display many social sharing sites, or just the ones you choose.
- *|MC:SHARE|*
- See Example
- *|SHARE:SITE_NAME1,SITE_NAME2|*
- See Example
Merge Tags Overview
You can personalize or customize your MailChimp campaigns through the use of Merge Tags. Merge Tags are automagically created for you when you add fields to your list. The fields that you set up ("Email Address", "Name", "Phone", etc) will not only become the fields in your list and signup form, but will also have a corresponding Merge Tag. Learn more about personalizing your campaigns and signup forms.
When creating your content, copy the Merge Tags from this article then paste the tag into your campaign as plain text.
