If MailChimp isn't allowing you to send a campaign and it's telling you that you don't have an Unsubscribe link but you really do have an unsubscribe link, here are a few things to check:

  • Are you using your own unsubscribe link? If so, the system will not recognize it. We require that our own unsubscribe merge tag be used: *|UNSUB|*. If you are using your own HTML, you can use the code in this article.
  • Did you put the merge tag into your source and not just in the body of the footer? Follow these directions.
  • Do you have comments in your html? A comments tag left open will cause the system to not see your UNSUB tag.
  • Did you use Word to create the content in your campaign? The junk code Word pulls into the background of your campaign can interfere with our processing the unsubscribe tag. How do I clean up my campaign if I originally used Word? (Here's some background info on what that junk code does when you use Word.)

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