Merge Tags for Profiles

If you've integrated with a Twitter account, you can use the below merge tags in include information from your Twitter profile. To set up the integration or verify which Twitter account is connected, go to Account > Integrations > Twitter.

*|TWITTER:FULLPROFILE|*
This merge tag will bring in the background from your twitter page, avatar, follower count, a follow button and recent tweets.
Twitter Merge Tag
Twitter Template
*|TWITTER:PROFILE|*
This brings in the background, avatar, follower count and a follow button. It will not pull in recent tweets.
*|TWITTER:PROFILEURL|*
If you already have your Twitter integration set up, this will display your Twitter URL. For instance http://www.twitter.com/mailchimpux
*|TWITTER:TWEETS(NUM)|*
This lets you control the number of tweets shown in your campaigns. Remove (NUM) and replace it with the number of tweets you want to see on your campaign. For example, if you want 5 recent tweets, use *|TWITTER:TWEETS5|*. You can use this in combination with *|TWITTER:PROFILE|* to really customize what you're sharing with your recipients.

Merge Tags for Sharing

*|TWITTER:TWEET|*
Allows your recipients to share your campaign archive link on Twitter. We track these tweets under social stats in the reports tab of your MailChimp account.

Copy and paste the *|TWITTER:TWEET|* tag into your campaign, just like you would regular text and we'll display a Tweet button on your newsletter. You can include the tweet this button wherever you like in your campaign. We've chosen to include the merge tag in our footer.
tweet this button
When your recipients click on the Tweet button, a window will open in their browser and allow them to edit and post the tweet.
we'll post the campaign archive link to twitter

*|TWITTER:TWEET [$text=my custom text here]|*
In order to include your own custom text (as opposed to the subject line of your newsletter) in your Tweet, use the above merge tag. It's important that you be aware of the following:
  • No quotes.
  • $text needs to be lowercase.
  • The space between Tweet and [$text...] is intentional and required.

Merge Tags Overview

You can personalize or customize your MailChimp campaigns by using Merge Tags. Merge Tags are automagically created for you when you add fields to your list. The fields that you set up ("Email Address", "Name", "Phone", etc) will not only become the fields in your list and signup form, but will also have a corresponding Merge Tag. Learn more about >> personalizing your campaigns and signup forms.

When creating your content, copy the Merge Tags from this article then paste the tag into your campaign as plain text.
paste as plain text

Related Articles