MailChimp makes it easy to design exceptional email campaigns, share them on social networks, manage your list of subscribers, and track your results. This guide will walk you through creating and launching your first campaign, as well as offer tips for managing your list, viewing your reports, and making sure your newsletters get into the right hands.


MailChimp system requirements

MailChimp is a web-based application that works directly in your favorite browser. There's no need to download or install any software to your computer in order to use MailChimp. Choose from any of the following compatible browsers:

Browser settings

Since you'll be working in a web browser while using MailChimp, there are a just a few browser-related settings you'll need to enable before you get started.

  • You'll need to enable cookies in your browser so all elements of our application to work as expected.
  • Pop-ups and JavaScript should be enabled in your browser so you can view errors, alerts, and preview screens.
  • The minimum screen resolution should be set to 1024 x 768 for optimal viewing. If you're using a Netbook, try setting the resolution to 1200 x 800 if you're seeing things out of place in the application.
  • The latest version of Flash is required to view any of the videos on our site.

Sign up for an account

When you're ready to get started with MailChimp, head to our signup page to create an account. Any valid private or public domain email address can be used when setting up the account. When you first sign up, a Forever Free account is created by default. Upgrading to a paid account is an option after you've set up your new account.

After signing in the first time, we prompt you for some information about yourself and the organization the MailChimp account will be used for. All fields are required. CAN-SPAM act requirements a physical mailing address listed for all accounts, but this article has some ideas if you don't want to use your home address. If you don't have a website for your organization, check out this article for more options.

Create a campaign

Video: Create & Send Campaign
Video: Working with Templates

You can use our start from scratch editor or choose from dozens of predesigned templates to craft a great looking email to send to your subscribers. If you have a design already created you have the option to upload the HTML file and use it instead.

Types of campaigns

Video: Create & Trigger Autoresponder
Video: Working with Segments

You can send a campaign to your entire list, or divide your list into groups and segment by interest, location, or activity. We offer different types of campaigns to target different audiences or subscriber groups.

Campaign content

Video: Working with Images & Files

Once you've created your campaign using MailChimp's Campaign Builder you can choose a template design and add your own content! The following links walk you through how to add specific elements to customize the look of your email.

Create and import your list

Video: Create subscriber list
Video: Importing Subscribers
Video: What are Groups

Creating and importing a list into your MailChimp account allows you to send a campaign to opted in subscribers and contacts. If you ever need to send to specific portions of your list be sure to read all about our powerful segmentation options and look into setting up groups for your list.

Create and customize your signup forms

Video: Working with Signup Forms & Response Emails

Once you've created a list in MailChimp, we automatically generate a series of forms and emails for you. You can also use the tools on the Create Forms page to customize the Unsubscribe sequence, Update Profile sequence, and other list forms and emails that make up our double opt-in process.

MailChimp reports

Video: Campaign & Autoresponder Reports

MailChimp's Campaign and Autoresponder reports analyze clicks, opens, your subscribers' social activity, Ecommerce data, and more! The articles below walk you through where to find your Campaign and Autoresponder reports as well as highlight the available reporting features.

Additional resources

MailChimp handles all questions and support online through email, live chat, Twitter, and our Feedback form. If you send us your questions and comments through one of these options, along with your username, we'll respond or get them in front of someone who can best assist you.

Our live tech support chat is available Monday through Friday from 8 am - 6 pm EST at

If you're looking for some one on one help with your email marketing you can check out our Experts directory to find exactly the kind of help you need.

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