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If your Automation workflow doesn't send to your subscribers as expected, there are a few things to look for.
In this article, you'll find information on what can cause issues with Automation workflows.
Paused or Draft Workflows
If an Automation workflow or individual emails in a workflow are paused, or if an Automation workflow is in a draft state, subscribers will not receive emails as expected. To see if your Automation workflow is paused or in a draft state, navigate to the Automation page and look at the icon next to your Automation workflow's title.
Automations that haven't been started show a draft icon next to their title.
Automations that were running but have been stopped show a paused status icon.
If one of these two are present next to your Automation workflow title, then the workflow isn't currently sending.
To start or resume a workflow, click its Edit button and navigate to the Confirm step. Click Start Workflow or Resume Workflow to start the workflow.
Automation workflows that are running but have one or more emails that have been paused show a warning icon.
When you pause a single email, other emails in the workflow continue to send as expected. Subscribers who are eligible for the paused email wait in its queue and don't receive subsequent emails in the workflow until the paused email is restarted.
To restart the email, click the workflow's Edit button and navigate to the Emails step. Find the email you want to restart and click Resume.
In some cases, a subscriber may not receive emails in an Automation workflow because they don't fit the segmenting conditions set for the email.
To review your segmenting conditions, follow these steps.
- Navigate to the Automation page.
- Click Edit next to the workflow you want to work with.
- Navigate to the Emails step.
Pause & Edit next to the email you want to work with.
- Click Edit Email for that same email.
- Navigate to the Schedule/Segmentation step to make sure the segmenting settings are what you want.
- Click Save and Return to Workflow when you're finished.
- Click the drop-down menu next to the email, and choose
If you expected a specific subscriber to receive an email, review their subscriber profile page to verify they meet the segmenting conditions set for your workflow.
If you've made changes to the scheduling settings for your emails, you may find that subscribers don't receive emails at the times you expected.
Date-based workflows, like birthdays or special events, can be especially tricky. Since those emails have to go out on specific days, relative to the trigger date, if you limit what days of the week your emails can be delivered, you could skip subscribers whose next email should arrive on a day you've opted not to send.
This is also the case with limiting the time of day you send. If someone triggers your workflow during the sending period, but the next delayed email in the series would be sent outside of the sending period, it will queue up for the next available send time.