View A/B Testing Campaign Reports

A/B Testing Campaign reports are similar to regular campaign reports, but also include an overview of your combination results, and individual combination reports. You can also view how well your links performed in different content variations.

View A/B Testing Campaign Reports

This report displays overall statistics for your A/B Testing Campaign, like open and click rates, and a table with combination results.

To view your A/B Testing Campaign report, follow these steps.

  1. Navigate to the Reports page.
  2. Click View Report for the A/B Testing Campaign you want to view.

Combination Results

This table gives an overview of the statistics for each combination.
Screen showing the Combination Results table with two combinations and associated stats.

The number that appears below your open and click rate is a confidence interval, which is similar to a margin of error. It allows you to understand the best and worst open and click rate that should be expected as data collects in your report over time. The confidence interval is smaller and more accurate for larger recipient sizes and as the report collects more data.

In the example, the first combination has an open rate of 66.5% with an interval of +/- 3%. As more data collects in the report, we can expect an open rate between 63.5% and 69.5%. The second combination has an open rate of 53.7% with an interval of +/- 4.2%, so the open rate will be between 49.5% and 57.9%. This means the first combination will always have a higher open rate.

Results When Winner Was Selected

For campaigns that sent a winning combination as opposed to campaigns that sent combinations to all your recipients at once, you’ll see an additional drop-down menu above the Combination results table.

Click the Time frame of results drop-down menu, and choose When winner was selected to see an overview of the statistics for each of your test combinations at the time the winning combination was chosen.
Drop-down menu with Current and When winner was selected options, with cursor clicking When winner was selected.

View Combination Reports

Combination reports show the report data for each combination, and include the same statistics that you'd find in a regular campaign report.

To view your combination reports, follow these steps.

  1. Navigate to the Reports page.
  2. Click View Report for the A/B Testing Campaign you want to work with.
  3. In the Combination results table, scroll right and click View report for the combination report you want to view.

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