About Campaign Archives

When you send with MailChimp, we automatically create a web-browser version of your campaign, which we place in your campaign archive. The campaign archive is a free, mobile-friendly landing page that displays links to the twenty most recent campaigns sent to your list.

Use the campaign archive to share content with people who may not be subscribers yet. You can choose to share the full archive, share the archived version of one campaign, or limit access to the campaign archive if you want to keep it private.

In this article, you’ll learn about the campaign archive.

About the *|IFNOT:ARCHIVE_PAGE|* Merge Tag

To protect your privacy, we automatically include a special merge tag in your campaign footer to hide list contact information from non-subscribers.

The *|IFNOT:ARCHIVE_PAGE|* merge tag hides important list information from the archived version of your campaign. We include this tag in your campaign footer to protect your subscriber-only content like your contact information and mailing address.

Text between the *|IFNOT:ARCHIVE_PAGE|* and *|END:IF|* merge tags will be hidden from the archived version of your campaign, but subscribers can still see it in their inbox.

If there’s any other sensitive information that you want to hide on the archived version of your campaign, like members-only deals or coupons, you can use conditional merge tags.

Find the Archived Version of a Campaign

Use the archived version of your sent campaign to share with colleagues or potential subscribers. They’ll be able to view your campaign in their web browsers, or share it on social media sites.

After you find the archived version of your campaign, you’ll copy the URL from your browser’s address bar, and share it online. The steps to view a campaign’s archived version vary, depending on the type of campaign you want to view.

Regular, RSS-Driven, or Plain-Text Campaign

To find the archived version of a sent Regular, RSS-Driven, or Plain-Text Campaign, follow these steps.

  1. Navigate to the Campaigns page.

  2. Click the drop-down menu for the campaign you want to work with, and choose View email to open the archived version.
    The cursor clicking the "View Email" option from the drop down menu on the campaigns page.

To share the archived version of your campaign, copy the URL from your web browser’s address bar, and send it to others or post it online.

An example of what the archived version of a campaign looks like.

Automation Workflow Email

To find the archived version of a sent Automation workflow email, follow these steps.

  1. Navigate to the Automation page.

  2. Click the drop-down menu for the Automation workflow, and click View Report.
    The view report option on the automation's dropdown menu.

  3. Scroll down to the Workflow Emails section, and click View Report for the email you want to work with.
    A screenshot of the cursor clicking an individual workflow email's report.

  4. Click View Email.
    A screenshot of the 'view email' link.

  5. Click the Details tab.

  6. On the Details tab, click Campaign archive to open the archived version of your workflow email.
    the campaign archive link within an automation workflow email.

To share the archived version of your Automation workflow email, copy the URL from your web browser’s address bar, and send it to others or post it online.

A/B Testing or Multivariate Campaign

To find the archived version of an email combination that’s part of an A/B Testing or Multivariate Campaign, follow these steps.

  1. Navigate to the Campaigns page.

  2. Click the name of the A/B Testing or Multivariate Campaign you want to work with.

  3. Click the name of the email combination you want to view.

  4. Click the Details tab.

  5. Click Campaign archive to open the archived version of your email combination.
    the campaign archive link within an automation workflow email.

To share the archived version of your A/B Testing or Multivariate combination, copy the URL from your web browser’s address bar, and send it to others or post it online.

Find Your Recent Campaign Archive

If you want other people to quickly catch up on your recent campaigns, share the URL for your campaign archive. We automatically update this archive landing page with 20 of your list’s most recent campaigns. The campaign archive includes only Regular, Plain-Text, and RSS-Driven campaign types.

To view the Campaign Archive and find its URL, follow these steps.

  1. Navigate to the Lists page.

  2. Click the drop-down menu for the list you want to work with, and choose Signup forms.

  3. Select General forms.

  4. Click the Forms and response emails drop-down menu, and choose Campaign archive page.

  5. Under the Campaign archive page URL heading, copy the URL.

  6. Paste the URL into your web browser to view your list's Campaign Archive.
    The Campaign Archive

After you copy the URL, share the campaign archive with anyone you want, or post it online.

If you want to edit the style of the campaign archive landing page, to back to Step 4 and use the Form Builder to insert an image, change the background color or font, or add extra text.

About the Archive Bar

The browser-friendly, archived version of a campaign includes an Archive Bar that helps subscribers share your campaign, translate it, view recent campaigns sent to the list, and more.

The Archive Bar is turned on by default, but you have the option to turn off the Archive Bar anytime. When the Archive Bar is on, these options appear above archived versions of individual campaigns, and above the recent campaign archive.

A screenshot of the archive bar.

  • Subscribe
    Links to the MailChimp-hosted subscribe form for your list.

  • Share
    Helps your subscribers share your campaign on social networks, including Facebook, Twitter, and Google+. Or click Short URL to create a shareable link to your archive.  

  • Translate
    Allows subscribers to translate the archive content into one of our available languages.

  • RSS
    Links to an RSS feed for your archive.

Save and Print Your Campaign

If you ever need a copy of your campaign for your records, open the archived version to print it from your web browser, or save it as a file on your computer. Learn how to save and print a campaign.

Add Archives to Your Website

If you have HTML experience or access to a developer, there are a couple of ways to post a MailChimp archive on your website. You can use an archive code to embed recent campaign links on your site, or you can design your own custom archive. Learn how to add an archive to your website.

About Archive Privacy

If you need to limit access to your campaign archive, there are a few things you can do to keep your content private. We recommend that you limit your archives if you frequently send members-only content like event invitations or coupons, or if you regularly send to a segment of your list only.

Limit Access for Non-Subscribers

Protect and limit your campaign archives by turning off the Archive Bar, limiting the campaign content that’s shown, and more.

Search Engine Privacy

MailChimp prevents search engines from indexing your archived campaigns. Your campaign archive is not visible in public search results, unless you host your own archive.

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