Use Footer Content Blocks

This feature requires Author user level or higher.

To comply with anti-spam laws and MailChimp’s Terms of Use, certain information must be included in every one of your campaigns. Our customizable Footer content block automatically adds this required information to the bottom section of your layout, along with other content your subscribers might find helpful.

In this article, you’ll learn how to use and edit Footer content blocks.

Before You Start

Here are some things to know before you begin this process.

  • To learn more about the required footer content, take a look at About Campaign Footers.

  • When styling your campaign or template, keep in mind the hierarchy of design editing, so changes made in one area of the Campaign Builder do not override changes you want to make elsewhere.

  • This article shows you how to insert a Footer content block in a MailChimp drag-and-drop template. If you custom code your own template, read Customize Your Footer Content.

  • If your campaign is missing the required merge tags, we’ll automatically add a default footer that contains the merge tags to the bottom of your campaign. Learn more about troubleshooting the extra footer.

Change Background and Other Design Settings

Every MailChimp template is divided into separate sections: a Preheader, Header, Body, and Footer. When you apply style settings to a section, they affect all content blocks in that section.

If you want to change the background color, border style, or link color inside your Footer content block, you’ll need to apply those design settings to the Footer section as a whole.

View and Edit Section Design


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