Use the content block toolbar to turn any piece of text in your MailChimp campaign into a link. You can also turn images into a link. Links in a campaign can be tracked to allow you to see which subscribers clicked links in your campaign.

Below, you'll learn how to create and style text links in your campaign.

In this article:

  1. Navigate to the Design step of the Campaign Builder, and click a text content block to edit it.
  2. Add the text you want to link and highlight it.
  3. Click the Link icon in the toolbar.
    Link text icon in toolbar
  4. In the Insert/Edit Link modal, select the Web Address link type from the drop-down menu, and type your link in the Web Address (URL) field.
    Link url
  5. Click the Insert button to return to your layout.

The editor also supports keyboard shortcuts to add links. Highlight your link text and use CMD+K or CMD+L (Mac) or CTRL+K or or CTRL+L (PC) to create a new link.

Links can direct your subscribers to a few different locations or options. Use the drop-down menu in the Insert/Edit Link modal to choose what you want to link in your campaign.

  • Web Address
    Create a link to any website. The URL must be an absolute link that contains http://. To link text with a phone number, type tel:yournumber into the Web Address (URL) field. Linked numbers may not work on every phone, so test your campaign before you send.
  • Email Address
    Create a mailto: link that allows you to set an email address to receive responses when subscribers click the link. Fill in the Message Subject and  Message Body fields so the subject line and email body are automatically filled in when someone clicks the link to send an email.
  • Anchor Link
    Use anchor links to create a table of contents in your campaign.
  • File
    Any files uploaded to MailChimp can be linked to in a campaign to allow subscribers to download them.
  • Gather
    You can link to a Gather event you create to allow subscribers to keep up to date with event details.

You can also use merge tags to create a link. When you set up your link, type or paste the merge tag into the Web Address (URL) field rather than a URL. When you create links such the as the Forward to a Friend option, use the *|FORWARD|* merge tag to automatically create a link to that form.

Pop up screen for Link

When you create a MailChimp campaign, you can apply styles to your links. The Text Color, Font Weight, and Text Decoration can be set individually for different sections of the campaign.

In the Insert/Edit Link modal, click the Advanced Options drop-down link to set additional styling and behavior for your links. You can add a Title Attribute, set the CSS Class, and set the link to Open in a new window.

The Title Attribute displays text when a recipient hovers over a link. The CSS Class allows you to define a class for the link, which requires that you add a CSS style section either to the template code or within the source code for a Text or Code content block.

After you add the additional options, click the Insert button to apply the changes.


  • Merge tag links, such as *|ARCHIVE|* or *|FORWARD|*, cannot be tracked in click reports.
  • Because mailto: links go to an email program instead of a web page, they can't be tracked as clicks in your campaign reports.
  • When you create a link in your campaign, we support mailto:, http, and https protocols. We don't support FTP links.

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