Reports help you measure engagement and audience response for your retargeting ad, including views, clicks, and return on investment (ROI).
In this article, you’ll learn about your Google retargeting ad report.
This is a beta feature and is released to a small percentage of MailChimp users.
View Your Report
To view your report, navigate to the Reports section of your MailChimp account. On the overview page, you’ll see a list of campaigns and ads, with important stats like clicks and impressions. Click the name of your ad to view more.
After your audience is built and your ad is active, it’ll take a little while to see significant results on your report—usually about a month or so. Retargeting is a long-term strategy, and this is totally normal.
Here’s what you’ll find in your ad report, and what the terms mean.
The total number of people who saw your ad
The number of times your ad was exposed to a potential viewer
The number of clicks your ad received
First time buyers
The number of people who clicked your ad and bought something for the very first time
The amount of money your ad made (excludes shipping and tax)
Cost per click
The estimated amount you spend each time a viewer clicks your ad
A Google reporting statistic that shows how your ad ranks compared to others in their ad network
Avg. daily budget
The average amount you’ve spent per day on the ad
The current cost of your ad
Total products sold
The total number of products sold through your ad
Total number of orders generated by your ad
Average order amount
Average order amount generated by your ad
Return on investment (ROI)
A measure of the return you get for the money you spent on the ad