Google Retargeting Ad Reports

Reports help you measure engagement and audience response for your retargeting ad, including views, clicks, and return on investment (ROI).

In this article, you’ll learn about your Google retargeting ad report.


View Your Report

To view your report, navigate to the Reports section of your MailChimp account.  On the overview page, you’ll see a list of campaigns and ads, with important stats like clicks and impressions. Click the name of your ad to view more.

Report Statistics

After your audience is built and your ad is active, it’ll take a little while to see significant results on your report—usually about a month or so. Retargeting is a long-term strategy, and this is totally normal.

Here’s what you’ll find in your ad report, and what the terms mean.

  • People reached
    The total number of people who saw your ad

  • Impressions
    The number of times your ad was exposed to a potential viewer

  • Clicks
    The number of clicks your ad received

  • First time buyers
    The number of people who clicked your ad and bought something for the very first time

  • Total revenue
    The amount of money your ad made (excludes shipping and tax)

  • Cost per click
    The estimated amount you spend each time a viewer clicks your ad

  • Average position
    A Google reporting statistic that shows how your ad ranks compared to others in their ad network

  • Avg. daily budget
    The average amount you’ve spent per day on the ad

  • Total cost
    The current cost of your ad

  • Total products sold
    The total number of products sold through your ad

  • Total orders
    Total number of orders generated by your ad

  • Average order amount
    Average order amount generated by your ad

  • Return on investment (ROI)
    A measure of the return you get for the money you spent on the ad

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