Ready to create some web retargeting ads to bring people back to your website? Use our Ad Builder to create a series of ads based on top products from your store. Ads automatically display all over the web for people who navigated away from your site.
In this article, you’ll learn how to create your own web retargeting ads through MailChimp.
This is a beta feature and is released to a small percentage of MailChimp users.
Prep Your Store for Retargeting
We've updated the MailChimp for Shopify connection to make this easier than ever.
To prep your store for retargeting, follow these steps.
- Click your profile name, and choose
Details next to the Shopify site you want to work with.
- At the top of the page, click Update Now.
- Follow the prompts to update your Shopify store’s permissions.
Now you’re ready to start your retargeting ad!
Define Audience and Budget
To get started with your web retargeting ads, you’ll choose which store you want to promote, and review your ad budget.
To define your audience and budget, follow these steps.
- Navigate to the
Campaigns page, and click
Create an Ad.
- Click Web retargeting.
- Name your campaign, choose the store you want to promote.
- Click Begin to enter the Ad Builder.
- In the
Audience step of the Ad Builder, click
- Click Save.
- In the pop-up modal, click to accept the Ad Terms of Service.
Next, you’ll navigate to the Ad Group step to start setting up your ads.
Create Your Ad Group
In the Ad Group step of the Ad Builder, you can configure your ad to feature your store’s 5 top selling products, or up to 5 products of your choice. After someone visits your store, we’ll retarget them on other sites by featuring the items you choose.
To create the content of your retargeting ads, follow these steps. In this tutorial, we’ll focus on top sellers, since those usually perform best.
- In the
Group step, click
Use Top Sellers. We’ll automatically fill in your store’s top 5 products.
Ad to edit the images and text associated with each of your retargeting ads.
- In the fields provided, update
Ad 1’s short headline, long headline, and message. Be sure to avoid commonly rejected text like all caps, too many exclamation points, and curse words.
- Click the next ad in the group, and repeat steps 3-5 until all ads are customized.
Save & Preview.
Preview Your Ads
After you choose text and images for your ad, check out your ad preview. Preview mode shows an approximation of what your ads will look like in a few common ad placements. After they're published, your ads will show in a lot more places and layouts.
To preview your ads, follow these steps.
Click View more sizes to enter preview mode.
- Use the arrows to click through each of your products. These previews show what your ads might look like on the web when they’re published.
- Click the X to return to your ad, and use the Ad Builder to make additional changes.
When you’re done, be sure to return to the preview mode for a final review.
Submit Your Ads
After your ads are set up and previewed, it’s time to submit!
To submit your web retargeting ads, follow these steps.
- In the pop-up modal, click Confirm.
Retargeting ads work best over a long period of time, so it may take up to a month to see significant results. After some time passes, check your report to see how your ads performed.
To view your report, follow these steps.
- Navigate to the Reports page.
- Click the name of the web retargeting campaign you want to view.
About Your Report
Here’s what you’ll find in your ad report, and what the terms mean.
The total number of people who saw your ads
The total number of times your ads were displayed
The number of clicks your ads received
First time buyers
The number of people who clicked your ad and bought something for the first time
Revenue attributed your ads
Cost per click
The approximate amount you’re spending on each ad per click
A Google reporting statistic that shows how your ads rank compared to others in their ad network
Avg. daily budget
The average amount you’ve spent per day on the ads
The total cost of your retargeting ads so far
Total products sold
The total number of products sold through your ads
Total number of orders generated by your ads
Average order amount
Average order amount generated by your ads
Return on investment
A percentage that represents how much return you get for your money