About Connected Sites

When you connect your e-commerce platform to MailChimp, you establish a direct link between MailChimp and your site. This quickly syncs customer and order data from your store to a MailChimp list, so you can make smart marketing decisions.

After you connect your site to MailChimp, you’ll be able to access our powerful e-commerce tools from the Connected Sites page in your account.

In this article, you’ll learn about connected sites in MailChimp.

Before You Start

  • The Connected Sites page supports MailChimp for Shopify, MailChimp for Magento, MailChimp for WooCommerce, and MailChimp for BigCommerce.
  • If you want to connect a different e-commerce platform, browse our Integrations Directory.

Access Connected Sites

The Connected Sites page in your account is where you’ll access and manage the sites and platforms that are sharing data with your MailChimp account.

To access the Connected Sites page, follow these steps.

  1. Click your profile name, and choose Account.
    Cursor clicks profile name and chooses account.
  2. Click Connected Sites.
    Cursor clicks Connected Sites tab.

If you haven’t previously connected a site, click Get Started to choose the type of site you want to connect, and follow the installation instructions.
Cursor clicks the Get Started button.

The steps you take to integrate your site will vary depending on the type of store you have. Learn more about how to connect the different platforms in these articles:

After your site is successfully connected, you’ll see it listed on this index page, along with its connection status and the list it’s synced to.
Screenshot of a connected site on the Connected Sites index page.

If you ever need to connect another site, click Add Site, choose the type of site you want to connect, and follow the installation instructions.

View Site Details

You can view and edit the details for each connected site in your account. From the Connected Sites page, click View Details next to the site you want to work with. You’ll be able to manage your synced list, add or review certain automations, or remove the site connection from MailChimp.
Screenshot of Site Details page.

Shopify users can access several automation types from this page, including product retargeting emails, abandoned cart automations, and order notifications. Take a look at these guides to learn more for more information.

Create a Product Retargeting Email

Create an Abandoned Cart Email

Add Order Notifications

Next Steps

After you connect your site to MailChimp, you can use your synced purchase data in a lot of different ways.

Add data-driven product recommendations to your email marketing, or use pre-built e-commerce segments to view and target different types of customers with personalized offers,. You can even turn on e-commerce tracking in your campaigns and automations to record your customer purchases and measure your ROI.

How to Use MailChimp for E-Commerce

View Revenue from Email Campaigns

About Automation

Segment a List By Purchase Activity

Remove Your Site

To disconnect your site, you’ll need to remove it in MailChimp and remove the integration from your e-commerce platform. If a site is disconnected, we will automatically pause e-commerce automations that use shared site data.

If you want to reconnect your site later, be sure to follow the complete installation instructions for your e-commerce platform.

To remove your site, follow these steps.

  1. Click your profile name, and choose Account.
    Cursor clicks profile name and chooses account.
  2. Click Connected Sites.
    Cursor clicks the Connected Sites tab.
  3. Click View Details next to the site you want to work with.
    Cursor clicks View Details.
  4. Click Remove Site.
    Cursor clicks the Remove Site button.
  5. In the Are you sure? pop-up modal, click Remove.

 To completely uninstall your site, you'll need to remove the integration from your e-commerce platform as well. Take a look at these guides to learn more.

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