About E-Commerce and Analytics360 Reports

If you’ve ever wondered how much ROI and website traffic come from your MailChimp campaign, our e-commerce and analytics reports can help you. When you set up an e-commerce or Google Analytics integration in your MailChimp account and turn on link tracking, you'll be able to track the revenue and web traffic your campaigns generate.

In this article, you’ll learn about the E-Commerce and Analytics360 sections in your campaign report.

Definitions

  • Link tracking
    Also known as click tracking, a way to count how many subscribers click the links in your campaign. With an e-commerce or Google Analytics integration set up, we’ll add additional tracking to your links to tell you more about how subscribers interact with your site.

  • E-Commerce Report
    The part of your campaign report in the E-Commerce tab. You'll need to enable e-commerce link tracking in your campaign for data to appear here.

  • Analytics360 report
    The part of your campaign report in the Analytics360 tab. You'll need to enable Google Analytics link tracking in your campaign for data to appear here.

About Data Differences

Due to the differences in how Google Analytics and MailChimp track information, it’s normal for Analytics360 and E-Commerce revenue figures to vary. For example, Google Analytics makes it optional to include taxes with purchase amounts, and tracks conversions with sessions that end after a period of inactivity. By contrast, MailChimp includes taxes with purchase amounts, and continues tracking indefinitely, on a per-subscriber basis.

About the E-Commerce Report

When a subscriber clicks a tracked link in your campaign and navigates to your store to make a purchase, we’ll note their purchase activity in the E-Commerce section of your campaign report.

Enable E-Commerce Link Tracking

Review E-Commerce Data

If you have multiple stores integrated with your account, you can filter purchases by connected store to measure the performance of each.

Your E-Commerce report will show a breakdown of each subscriber’s purchases, including their order total, a list of products ordered, and the date and time they made their purchase.

A screenshot of the ecommerce tab in a report

About the Analytics360 Report

When a subscriber clicks a link in your campaign and navigates to your website, we’ll use Google Analytics to track their activity on your site. You can view the results in the Analytics360 section of your campaign report. Analytics360 provides detailed information about how much web traffic and revenue your campaigns generate. Revenue in Analytics360 is the total value of revenue generated by readers who click a link in your email campaign to visit your site and complete a purchase. 

Your Analytics360 report will contain this information.

  • Campaign ROI, conversion rate, revenue, and bounce rate 

  • Goals, transactions, and website visit data

A screenshot of Analytics360 data

Learn more about Analytics360 report statistics.

Learn how to enable Google Analytics link tracking to include Analytics 360 data in your reports.

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