Connect or Disconnect MailChimp for BigCommerce

This feature requires Manager user level or higher.

MailChimp for BigCommerce is a free integration that adds your customers and their order information to your MailChimp list. Use BigCommerce purchase data to send targeted campaigns with product recommendations, and turn on e-commerce tracking to measure campaign ROI.

In this article, you’ll learn how to connect or disconnect MailChimp for BigCommerce.

Before You Start

Here are some things to know before you begin this process.

  • MailChimp for BigCommerce adds your e-commerce customers and their purchase data to your chosen MailChimp list.

  • This integration does not currently support our Abandoned Cart Automation Workflow.

  • To disable the ‘I’d like to receive your newsletter’ checkbox that appears at the bottom of your store checkout page, go to the Newsletter Settings section of your BigCommerce dashboard.

How it Works

MailChimp for BigCommerce finds your store visitors and sends their email addresses to your MailChimp list. Customers will be added to the Subscribed section of your MailChimp list, and guest checkouts who don’t have accounts at your store will be added to the Transactional section of your list. Customer order information will also appear on the E-commerce tab of subscriber profiles.

Image: screenshot of the e-commerce tab of a subscriber profile with bigcommerce data.

Connect MailChimp for BigCommerce

To connect the integration and sync customers to MailChimp, follow these steps.

  1. Log in to your BigCommerce store.

  2. Click Apps.
    Image: a screenshot of the apps section of a bigcommerce account

  3. Click Marketplace.
    Image: a screenshot of the marketplace section of a bigcommerce account.

  4. Search or browse to locate MailChimp, and click the MailChimp logo.
    Image: a screenshot of the mailchimp button.

  5. Click Install.

  6. Click Confirm.

  7. Click Sign in with Your MailChimp Credentials.
    Image: a screenshot of a signin button in Bigcommerce.

  8. Input your MailChimp login credentials, and click Log In.
    Image: a screenshot of MailChimp's popup login window.

  9. In the Select a list to sync drop down menu, choose the name of the list where you want to sync your customers.
    Image: a screenshot of MailChimp for Bigcommerce, asking which list to sync to.

  10. Click Start Syncing.

Customers and their order information will now be synced to your MailChimp list.

Next Steps

After you connect to BigCommerce, you can do a lot with the the data you collect, like build segments, send Automation workflows, track campaign purchases, and view results.

Find out everything MailChimp has to offer with our guides.

How to Use MailChimp for E-Commerce

Disconnect MailChimp for BigCommerce

To disconnect MailChimp for BigCommerce, follow these steps.

  1. In your BigCommerce account, click Apps.
    Image: a screenshot of the apps section of a bigcommerce account

  2. Click My Apps.

  3. Search or browse to locate MailChimp, and click Uninstall.

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