Connect or Disconnect MailChimp for BigCommerce

MailChimp for BigCommerce is a free integration that adds your customers and their order information to your MailChimp list. Use BigCommerce purchase data to send targeted email campaigns with product recommendations, and turn on e-commerce tracking to measure campaign ROI.

In this article, you’ll learn how to connect or disconnect MailChimp for BigCommerce.

Before You Start

Here are some things to know before you begin this process.

  • MailChimp for BigCommerce adds your e-commerce customers and their purchase data to your chosen MailChimp list.

  • If you decide to use our  Order Notifications automation, make sure to disable your notifications in BigCommerce to avoid sending duplicate emails to your customers.

  • This integration does not currently support our abandoned cart automation.

  • To disable the ‘I’d like to receive your newsletter’ checkbox that appears at the bottom of your store checkout page, go to the Newsletter Settings section of your BigCommerce dashboard.

How it Works

MailChimp for BigCommerce finds your store visitors and sends their email addresses to your MailChimp list. Customers will be added to the Subscribed section of your MailChimp list, and guest checkouts who don’t have accounts at your store will be added to the Transactional section of your list. Customer order information will also appear on the E-commerce tab of subscriber profiles.

Image: screenshot of the e-commerce tab of a subscriber profile with bigcommerce data.

Connect MailChimp for BigCommerce

To connect the integration and sync customers to MailChimp, follow these steps.

  1. Log in to your BigCommerce store.

  2. Click Apps.
    Image: a screenshot of the apps section of a bigcommerce account

  3. Click Marketplace.
    Image: a screenshot of the marketplace section of a bigcommerce account.

  4. Search or browse to locate MailChimp, and click the MailChimp logo.
    Image: a screenshot of the mailchimp button.

  5. Click Install.

  6. Click Confirm.

  7. Click Sign in with Your MailChimp Credentials.
    Image: a screenshot of a signin button in Bigcommerce.

  8. Input your MailChimp login credentials, and click Log In.
    Image: a screenshot of MailChimp's popup login window.

  9. In the Select a list to sync drop down menu, choose the name of the list where you want to sync your customers.
    Image: a screenshot of MailChimp for Bigcommerce, asking which list to sync to.

  10. Click Start Syncing.

Customers and their order information will now be synced to your MailChimp list.

View Site Details

 After you connect MailChimp for BigCommerce, you can visit the Connected Sites page in your account to view the site details for your store, which allows you to quickly see status of the integration or add and manage e-commerce tools.

To view your site details, follow these steps.

  1. Log in to your MailChimp account.
  2. Click your profile name, and choose Account.
    Cusor clicks profile name and chooses account.
  3. Click Connected Sites.
    Cursor clicks the Connected Sites tab.
  4. Next to your BigCommerce store, click View Details.

From here, you’ll be able to view your synced list, or add and monitor e-commerce automations that use data from your connected BigCommerce store.

Next Steps

After you connect to BigCommerce, you can do a lot with the the data you collect, like build segments, send automations, track campaign purchases, and view results.

Find out everything MailChimp has to offer with our guides.

How to Use MailChimp for E-Commerce

Disconnect MailChimp for BigCommerce

To disconnect MailChimp for BigCommerce, follow these steps.

  1. In your BigCommerce account, click Apps.
    Image: a screenshot of the apps section of a bigcommerce account

  2. Click My Apps.

  3. Search or browse to locate MailChimp, and click Uninstall.

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