How to Use MailChimp for E-Commerce

Connect your online store to MailChimp to learn more about your customers and increase your return on investment. Our e-commerce features capture detailed purchase data from your customers that you can use to create personalized campaigns and Automation workflows.

In this article, you’ll learn how to use MailChimp to support your online store.

 

Things to Know

  • You can use an integration or the API to connect your online store or platform to MailChimp.

  • After you connect your store, turn on link tracking in each e-commerce campaign to measure subscriber purchases that come from your campaigns.

  • All accounts have access to our free e-commerce features: link tracking and sales reports. Paid and Pro accounts have extra features like Automation, product recommendations, and more.

Connect Your Store

To use our powerful e-commerce features, you'll first need to connect your online store or platform to your MailChimp account, which you can do with an integration.

Use an E-Commerce Integration

An integration is an add-on that connects an outside site or service to MailChimp. Our Integrations Directory lists options for stores and e-commerce platforms that support our features. Most integrations are free, and you generally don’t need any programming knowledge or advanced computer skills to set them up.

Here are a few common examples of e-commerce platforms that integrate with MailChimp. Click the links to see your options and integration setup instructions, or browse our Integrations Directory.

After you connect your e-commerce integration to MailChimp, turn on e-commerce link tracking on the Setup step of the Campaign Builder to measure customer purchases.

Create a Custom Integration with the API

If none of the options in the Integrations Directory work for you, you can create a custom integration with MailChimp’s API. This is an advanced feature and is recommended for users familiar with custom coding. Contact your developer, or hire a MailChimp Expert if you need assistance.

Take a look at MailChimp’s API documentation for more information.

How To Use E-Commerce Features in MailChimp

After your MailChimp account is connected to your store, there’s a lot you can accomplish with the data you collect.

 

Use E-Commerce Segments

Use segments to view and target subscribers who made specific purchases at your store, like everyone who ordered a certain product, or spent more than $100.

Getting Started with Segments

Segment a List By Purchase Activity

All the Segmenting Options: Signup Source

How to View Subscriber Purchase Data

 

Use A/B or Multivariate Testing on Your Campaigns

Use A/B testing to find out what subscribers prefer, and enhance the performance of your campaigns. Test different offers like coupons or free shipping deals, or multiple content variations and calls-to-action. For example, you may want to test to see if subscribers prefer a link to your store's landing page, or a specific product page.

With MailChimp Pro, you can use a Multivariate Campaign to test up to eight variations of a single campaign.

About A/B Testing Campaigns

About Multivariate Campaigns

 

Send Targeted Campaigns or Automations

Stay in touch, let customers know when a product is back in stock, or use Automation to send your customers a series of campaigns to encourage them to make another purchase. You can even add data-driven Product Recommendations to your campaign to promote relevant products to certain subscribers.

Create a Campaign with Campaign Builder

About Automation

Add an Automation Workflow

Create an Abandoned Cart Workflow

About Product Recommendations
 

View Results

After you send your tracked e-commerce campaign, you can view subscriber purchase data, like items purchased and total money spent, in subscriber profiles and in your campaign reports.

Review E-Commerce Data

About Campaign Reports

More Resources

Email Design Inspiration

Check out e-commerce newsletters from other MailChimp users.

Guide for Online Sellers

Get more tips for promoting your online store with MailChimp.

E-Commerce on the MailChimp Blog

Read our blog to see how other e-commerce customers are making email work for them.

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