Segment a List by Purchase Activity
This feature requires Manager user level or higher.
After you connect your store to MailChimp and turn on e-commerce tracking, you may want to target subscribers who made certain purchases. Segmentation lets you view and send to customers based on what they order, when they order, how much they spend, and other criteria.
In this article, you'll learn about MailChimp’s e-commerce segment options.
Predefined E-Commerce Segments
If you’re new to e-commerce segments, or looking for a shortcut to targeted sending, MailChimp offers a selection of predefined e-commerce segments for paid users who have API 3.0 e-commerce data in their account. This includes data from custom API 3.0 integrations, as well as MailChimp for Shopify, MailChimp for Magento, and MailChimp for BigCommerce. These segments are located in your saved segments, and can be used as-is or edited to fit your needs.
Here are some examples of predefined e-commerce segments.
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First-Time Customers
Customers who made their first order, and no other orders, in the past 30 days. -
Recent Customers
Customers who made a purchase within the past 30 days. -
Repeat Customers
Customers who have made two or more purchases. -
Lapsed Customers
Customers who made a purchase at some time, but not within the last four months. - Never Purchased
Customers who signed up to your list but have not purchased from your store.
Custom Segment Options
MailChimp’s segmentation tool allows you to build your own e-commerce segments with a variety of criteria.
Category Purchased
Use these criteria to send a campaign to a segment of people who have purchased a product from a specific category in your store.
Total Number of Orders
Use these criteria to send a campaign to a segment of people who have made a certain number of orders.
Average Number of Products per Order
Use these criteria to send a campaign to a segment of people who purchase a certain number of products per order, on average.
Total Number of Products Ordered
Use these criteria to send a campaign to a segment of people who have made a certain number of orders.
Past Purchases
Use these criteria to send a campaign to a segment of people who have purchased a particular product, or products, from your store.
Any Product Purchase
This option targets subscribers who have purchased or not purchased anything from your store.
Purchase Date
Use these criteria to send to a segment of subscribers who purchased on, before, or after a specific date.
Average Amount Spent per Order
Use the purchase history to target a segment of subscribers based on the average amount spent per order.
Amount Spent on a Single Order
Use the purchase history to target a segment of subscribers who purchased a specific amount in a single order.
Total Amount Spent
The purchase history can also be used to send to a segment of subscribers who purchased a specific total amount in your store.
Store Ordered From
Use these criteria to send to a segment of your subscribers based on which of your stores they've purchased from.
Combine Segmentation Criteria
The purchase activity can be used in conjunction with other segmenting criteria in your account to target specific groups of subscribers. You could combine purchase history with member ratings and send to your most loyal customers who recently spent a large amount of money.
If you collect address information, you can even add ZIP code proximity to your segmentation criteria.
