Use MailChimp for E-Commerce

Connect your online store to MailChimp to learn more about your customers and increase your return on investment. Our e-commerce features capture detailed purchase data from your customers that you can use to create personalized campaigns and automations.

In this article, you’ll learn how to use MailChimp to support your online store.


Things to Know

  • You can use an integration or the API to connect your online store or platform to MailChimp.

  • After you connect your store, turn on link tracking in each e-commerce campaign to measure associated subscriber purchases.

  • All accounts have access to free e-commerce features like product recommendations, abandoned cart messages, purchase-based automations, and sales reports. Paid accounts have additional features like predicted demographics. To learn more, read About MailChimp Pricing Plans

Connect Your Store

To use our powerful e-commerce features, you'll first need to connect your online store or platform to your MailChimp account, which you can do with an integration.

Use an E-Commerce Integration

An integration is an add-on that connects an outside site or service to MailChimp. Our Integrations Directory lists options for stores and e-commerce platforms that support our features. Most integrations are free, and you generally don’t need any programming knowledge or advanced computer skills to set them up.

Here are a few common examples of e-commerce platforms that integrate with MailChimp. Click the links to see your options and integration setup instructions, or browse our Integrations Directory.

After you connect your e-commerce integration to MailChimp, turn on e-commerce link tracking on the Setup step of the Campaign Builder to measure customer purchases each time you send a campaign.

Create a Custom Integration with the API

If none of the options in the Integrations Directory work for you, you can create a custom integration with MailChimp’s API. This is an advanced feature and is recommended for users familiar with custom coding. Contact your developer, or hire a MailChimp Expert if you need assistance.

Take a look at MailChimp’s API documentation for more information.

How To Use E-Commerce Features in MailChimp

After your MailChimp account is connected to your store, there’s a lot you can accomplish with the data you collect.


Use E-Commerce Segments

Use segments to view and target subscribers who made specific purchases at your store, like everyone who ordered a certain product, or spent more than $100.

Getting Started with Segments

Segment a List By Purchase Activity


Use A/B or Multivariate Testing on Your Campaigns

Use A/B Testing to find out what subscribers prefer, and enhance the performance of your campaigns. Test different offers like coupons or free shipping deals, or multiple content variations and calls to action. For example, you may want to test to see if subscribers prefer a link to your store's landing page, or to a specific product page.

With MailChimp Pro, you can use a Multivariate Campaign to test up to eight variations of a single campaign.

About A/B Testing Campaigns

About Multivariate Campaigns


Send Targeted Campaigns or Automations

Insert a Product content block in your campaign to promote your best-selling items, or use automation to send your customers a series of emails to encourage them to make another purchase. You can even add data-driven product recommendations to your campaign and use our Content Manager to quickly include product images in your email marketing.

Create a Campaign with Campaign Builder

About Automation

Add an Automation

Create an Abandoned Cart Email

About Product Recommendations

Use Product Content Blocks

How to Use the Content Manager

Use Predicted Demographics

Use our pre-built demographic segments to quickly target your subscribers based on their age and gender. Or, create custom multi-part segments that combine demographic data with location, purchase activity, and more.

About Predicted Demographics

About Pre-Built Segments


Advertise on Facebook

You can also buy ads through MailChimp. Try a Facebook ad campaign to boost revenue and sell more stuff. Take advantage of Facebook’s huge audience to reach your best customers, similar audiences, and people who like your products but don’t subscribe to your email.

Getting Started with Facebook Ads

View Results

After you send your tracked e-commerce campaigns, you can view subscriber purchase data, like items purchased and total money spent, in subscriber profiles and in your campaign reports.

View Revenue from Email Campaigns

About Campaign Reports

More Resources

Email Design Inspiration

Check out e-commerce newsletters from other MailChimp users.

E-Commerce on the MailChimp Blog

Read our blog to see how other e-commerce customers are making email work for them.

Was this article helpful?
What can we do to improve articles like this?

Technical Support