Sell More Stuff with MailChimp

We’ve got “mail” in our name, but we can do a whole lot more than that. MailChimp is a multichannel marketing platform that can help you reach new audiences and strengthen relationships with existing customers. Use MailChimp’s free e-commerce features to sell more stuff and track earnings for your business without ever leaving your account.

In this article, you’ll learn the basics of MailChimp and e-commerce, and get some ideas for growing your business.

Your Store Information

First things first, you’ll connect your online store to MailChimp. We integrate with many popular platforms. After you connect, you’ll have lots of powerful e-commerce tools at your fingertips.

Give Regular Emails a Sales Boost

Get the most out of email with the power of data. Boost sales results for your regular email campaigns with customer segments and product recommendations.

Here are a few strategies to try.

  • Send an email to a highly targeted segment of customers
    Segment your recipient list based on purchase activity or predicted audience demographics. Then build an email or automation tailored to your segment with enticing offers or coupons.
  • Add smart product recommendations to your email design   
    Drag and drop data-based recommendations from your online store into your emails. We’ll make sure the right recommendations show up for each customer who receives your email.

Automate Your Emails

Automation can be a big time-saver and revenue booster. Try MailChimp’s free automated emails, including welcome messages, abandoned cart notifications, and order receipts. With the right automation, you can generate up to 16 times more orders at your store.

Here are some things you can try.

  • Set up abandoned cart emails to recapture lost ROI
    Customers are busy, and industry research shows that most people who add an item to an online shopping cart will abandon it. Time to reclaim some of that money! MailChimp can help you create a beautiful automated email that sends to customers who’ve abandoned their shopping cart on your site.

  • Create a welcome email series to convert website visitors
    Want to make sure your website visitors get a nice, warm welcome? Send them a welcome automation. Educate newcomers on your products or services, or send them enticing coupons to convert them to paid customers.  

Run Ads on the Web

Yep, MailChimp does ads too! Take the leap and go beyond email with social media ads, which are available on all MailChimp accounts - even free ones. Anyone with a MailChimp account can use our Ad Builder to create beautiful web ads for Facebook and Instagram. You'll still have to pay for the ad budget, starting at $5 per day, but MailChimp doesn’t charge any extra fees.

Here are some ideas.

  • Publish an ad on Facebook and Instagram
    We’ve made it easy to design and run a social media ad on the web. Use ads to boost product sales at your store, or find new leads.

  • Harness the power of a “lookalike” audience.
    Ads can help you cast a wider net and reach new people who might enjoy what you’re selling. Try our similar audiences tool to display your ad to people who share similar interests, purchase behavior, and traits with your existing email list.

View ROI and Results

After you’ve started adding product recommendations, building ads, or sending automations, you can sit back, relax, and watch your results come in.


Here are the helpful stats you can view in your account.

  • Check your dashboard
    You’ll see the account dashboard each time you log in to MailChimp. Use it to track revenue, audience engagement, and list growth. You can even see how much money you’ve earned from MailChimp features.

  • View stats and reports
    List statistics and campaign reports will help you gauge how much stuff you’re selling with MailChimp. Easy-to-read graphs and charts show opens, clicks, audience growth, and revenue.

Feature Pricing

MailChimp’s e-commerce features are available for everyone—Monthly, Pay As You Go, or Forever Free accounts—and most of them are free. Ads are available for purchase, for both free and paid accounts.    

Free
  • regular email marketing campaigns
  • marketing automation
  • e-commerce reports and stats
  • e-commerce list segments
  • Product Recommendations
  • Pop-up signup forms
     
Free with a connected store
  • predicted demographics
     
Available for purchase
  • Facebook and Instagram ads
    (starting at $5.00 per day)
     

Next Steps

Ready to give it a try? Connect your store to MailChimp to get started.

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