Use MailChimp Sync for Eventbrite

This feature requires Manager user level or higher.

MailChimp Sync for Eventbrite is a free extension for your Eventbrite account that can help you communicate with event attendees. Automatically sync your event attendees to MailChimp, send tailored email campaigns for your events, and view ticket purchase information in your reports and subscriber profiles.  

In this article, you’ll learn how to use MailChimp Sync for Eventbrite.

 

Before You Start

Here are some things to know before you begin this process.

  • Events are synced to your MailChimp account after at least one person purchases a ticket to your event.

  • Eventbrite syncs to only one MailChimp list at a time, so you may have attendees for several events in the same list.

  • Only one email address can be saved per event purchase. If an attendee purchases multiple tickets at once, only one email address is added to your MailChimp list.

  • MailChimp Sync for Eventbrite has been updated with API 3.0 functionality so you can segment by purchase activity. However, Eventbrite does not support certain automations like Abandoned Cart, First Purchase, and Order Notifications.

Connect MailChimp Sync

To set up MailChimp Sync for Eventbrite, follow these steps.

  1. Visit the MailChimp Sync page in the Eventbrite Spectrum extensions directory.

  2. Click Install App.
    Cursor hovers over the Install App button.

  3. You’ll be asked to log in to your Eventbrite account if you're not already logged in.

  4. If you have not previously given permission to connect MailChimp Sync to Eventbrite, click Allow. Otherwise, click Connect with MailChimp.
    Cursor hovers over the Allow button.

  5. In the pop-up modal, input your MailChimp username and password, and click Log In.
    Credentials placed in the username and password fields to connect Eventbrite to MailChimp. Cursor clicks the button to Log In.

  6. Choose whether to sync attendees from all events or selected events. If you choose Attendees from the selected events, check the boxes for the events you want to include.
    Screenshot shows Attendees from the selected events chosen, which the event Student Activities Fair checked.

  7. Select which list you would like the attendees to be added to, or click Create new list to create a new list.
    Screen shows the Current Students option picked.

  8. Click Start syncing.
    Cursor hovers over the Start syncing button.

Current and new attendees to your selected Eventbrite events will automatically be added to the selected MailChimp list.

View Eventbrite Data in MailChimp

After you set up MailChimp Sync for Eventbrite, you can view ticket buyers and their data in the following places.

Subscriber Profiles

When an attendee is added to your MailChimp list from Eventbrite, the following information is included in their subscriber profile.

  • Subscriber details    
    Attendee email address, first name, and last name.

  • Overview
    Attendee list Signup source: Eventbrite.

  • E-commerce tab
    Attendee’s Eventbrite ticket purchases.

If an attendee’s email address is already in your MailChimp list, MailChimp Sync won’t overwrite any data, but it will add their event ticket purchases to the E-commerce tab of their profile.

List Segments

Segment your list by purchase activity to view contacts in your list who purchased tickets to a particular event.

Example of segmenting conditions based on purchase activity. Shows Product Purchased is Student Activities Fair.

You can also send a campaign to the segment, or save the segment as a CSV file on your computer.

Create a Campaign

With MailChimp Sync, you can select an Eventbrite event and add it to a new MailChimp campaign.

To create an email campaign through MailChimp Sync, follow these steps.

  1. Log in to your Eventbrite account.

  2. Click your profile icon to expand the drop-down menu, and click Manage Events.
    Drop-down menu in Eventbrite with cursor clicking the My Events option.

  3. Click the title of any event.

  4. In the left navigation panel, click MailChimp Sync from the Extensions section.
    Navigation panel cropped in on the Extension section with cursor clicking MailChimp Sync.

  5. From the MailChimp Sync dashboard, click the Create Campaign tab.
    Screen of Sync, Create Campaign, and Reporting tabs, with cursor clicking the Create Campaign option.

  6. Select an event and the list you want to send to, and click Create new campaign.
    Cursor clicking button that reads Create new campaign.

  7. On the Reporting tab, click Edit/Send for the event you want to share in your campaign.
    Cursor clicking button that reads Edit/Send.

  8. You’ll automatically be taken to the Campaign Builder in your MailChimp account.

  9. On the Design step of the Campaign Builder, copy the link for the event from the Comments tab, and insert the link in your campaign.

  10. Continue through the Campaign Builder.

When you’re ready to send your campaign, click Send on the Confirm step. Recipients who click the event link in your campaign will be taken to your event’s Eventbrite page. General reporting information, like event ticket sales from the campaign, can be found on the Reporting tab for the MailChimp Sync extension in your Eventbrite account.

View Reports

Basic reporting information, like event ticket sales from a sent MailChimp campaign, can be found on the Reporting tab for the MailChimp Sync extension in your Eventbrite account.

Screen of a sent campaign's reporting data in Eventbrite.
You can also view campaign results in your MailChimp account on the Reports page.

Disconnect MailChimp Sync

You can disconnect MailChimp Sync from your Eventbrite and MailChimp accounts at any time. After you disconnect MailChimp Sync in your Eventbrite account, be sure to remove API access in MailChimp as well. This will not remove subscribers from your list.

To disconnect MailChimp Sync, follow these steps.

  1. Log in to your Eventbrite account.
  2. Click your profile icon to expand the drop-down menu, and click Account  Settings.
    Eventbrite account panel expanded with cursor selecting Account.
  3. In the left navigation panel, click Extensions from the Settings section.
    Cursor hovers over the Extensions option in the Settings section of the navigation panel.
  4. Click the trashcan icon for MailChimp Sync.
    Cursor hovers over the trashcan icon for the MailChimp Sync option.
  5. In the pop-up modal, click Disconnect App.
    Cursor hovers over the Disconnect App icon in the pop-up modal.
  6. Log in to your MailChimp account.
  7. Click your profile name to open the Account Panel, and click Account.
    MailChimp Account Panel expanded with cursor hovering over the Account option.
  8. Click the Extras menu and click API keys.
  9. In the Authorized applications section, find MailChimp Eventbrite Extension, and click the X icon.
    Cursor hovers over the X icon to delete the MailChimp Eventbrite Extension option.
     

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