Add a Like Button to a Link in a Campaign

This feature requires Author user level or higher.

Use the *|FACEBOOK:LIKE:URL|* merge tag to add a Like button to a specific link in your campaign. Insert the Like button next to products, news items, or a link to your company website or Facebook page so your subscribers can instantly like pieces of your campaign content on Facebook.

Below, you'll learn how to insert a Like button for any link in your campaign.

Before You Start

Here are some things to know before you begin this process.

  • The Like button displays the Facebook icon and appears below the link in your campaign.
  • When a recipient clicks the Like button, they're taken to the campaign archive, where a Facebook pop-up modal displays and asks your subscriber to confirm the Like before it posts to their Facebook profile.
  • The Like on the subscribers Facebook profile displays the name and URL for the link they Liked from your campaign.
  • You can add the Like merge tag to any new campaign or an existing draft campaign.
  • Make sure the link you want to add the Like button to appears somewhere in your campaign.

Add a Like Button

  1. Navigate to the Design step of the Campaign Builder.
  2. Click to edit the text block that contains the link you want to add the Like button to.
  3. Type the *|FACEBOOK:LIKE:URL|* merge tag where you want the Like button to appear.
  4. Replace “URL” with the complete URL for your link.
  5. Click Save & Close.

Continue through the Campaign Builder to finish setting up your campaign. When you review the campaign in Preview Mode, we’ll replace *|FACEBOOK:LIKE:URL|* tag with the Facebook Like button.

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