Add a Facebook "Like" button to each campaign, so that your subscribers can quickly like or share your campaign archive on their Facebook stream. It's super easy to do with a merge tag, which pulls in custom information with simple text.

Type or copy/paste that merge tag into your campaign where you want the "Like" button to appear. While you're editing the campaign, you'll see the merge tag text, but when you send the campaign to subscribers, the tag will be replaced with the button. To see the button in action before you send your campaign, send yourself a test campaign.

When the sent campaign hits your subscriber's inbox, here's what will happen.

  1. Your recipient will click on the "like" button.
    Email headline with copy and Like button.
  2. Then, they must confirm that they want to like your campaign.
  3. We'll give them the option to add a comment to the "like".
    Facebook popup allows user to add comment to post.
  4. They'll click on "post to Facebook" and the like will appear this way:
    Facebook displays username, comment and posted campaign.
  5. If they didn't add a comment, we'll post the like along with the subject of the campaign on their Facebook Wall. This link will go to your campaign archive link.
    primate thumbs up in facebook style

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