Allow Subscribers to Like Your Campaign on Facebook

This feature requires Author user level or higher.

Add a Like button to your campaign that allows your subscribers to Like and share your campaign on their Facebook wall.

In this article, you'll learn how to add a Like button to your campaign, and how to view subscriber likes and total likes from Facebook.

Before You Start

Here are some things to know before you begin this process.

  • This process allows subscribers to like and share your campaign on their Facebook Wall. You can also add a Like button to allow your subscribers to like your company Facebook page.
  • Be sure you're familiar with merge tags before you add a Like button to your campaign.
  • When subscribers like your campaign, the Like will post to their Facebook wall. They'll also have the option to add a comment to their post.
  • We track the number of likes your campaign receives in the campaign report.

Add a Like Button to Your Campaign

To add a Like button to your campaign, follow these steps.

  1. Navigate to the Design step of the Campaign Builder.
  2. Type the *|FACEBOOK:LIKE|* merge tag where you want the Like button to appear in your campaign.
  3. Click Save & Close to save the merge tag.

    The merge tag will be replaced with the Like button when you send the campaign. We strongly recommend that you preview and test your campaign before you send to your subscribers.
  4. Continue through the Campaign Builder.

When your subscribers click the Like button in your campaign, they have the option to add a comment to the post on their Facebook wall.

The Like and comment will appear on your subscriber's Facebook wall, along with a link to the campaign archive.

See Who Liked Your Campaign on Facebook

To view the subscribers who liked your campaign on Facebook, follow these steps.

  1. Navigate to the Reports page.
  2. Click View Report for the campaign you want to work with.
  3. Click the Social tab.

At the top of the page, we’ll display an overview of the Total likes, Subscriber likes, and Facebook (re)likes from your campaign. (Re)likes are earned when someone other than a subscriber Likes the campaign from the campaign archive. Like activity within Facebook is not included in the (re)like count.


The individual subscribers who liked your campaign, and any (re)likes generated from their Facebook shares, are listed in the Subscriber likes section.

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