With the *|FACEBOOK:LIKE:URL|* merge tag, you can allow your subscribers to Like your Facebook Page directly from your campaigns.
Here's how you set up the merge tag:
- In the Design step of the Campaign Builder, edit the content block where you want your Like button.
- Add some text such as "Like MailChimp on Facebook" to let your recipients know where the Like button will take them.
- Add the merge tag, including the full URL of your Facebook Page, like this:
- When you look at the campaign in
Preview Mode, you'll see that the merge tag has been turned into a Like button.
When your recipients click the Like button, they'll need to confirm that they want to Like the Page on Facebook.