With the *|FACEBOOK:LIKE:URL|* merge tag, you can allow your subscribers to Like your Facebook Page directly from your campaigns.

Here's how you set up the merge tag:

  1. In the Design step of the Campaign Builder, edit the content block where you want your Like button.
  2. Add some text such as "Like MailChimp on Facebook" to let your recipients know where the Like button will take them.
  3. Add the merge tag, including the full URL of your Facebook Page, like this:

Facebook Like URL in the content editor

  • When you look at the campaign in Preview Mode, you'll see that the merge tag has been turned into a Like button.
    Facebook Like URL in popup preview

When your recipients click the Like button, they'll need to confirm that they want to Like the Page on Facebook.

Was this article helpful?
What can we do to improve your experience with articles like this?
Thanks for submitting your feedback!
At this time, we are unable to reply to any responses, but we'll use this information to keep the site up-to-date.
Sorry, we were unable to submit your feedback. Please try again later. Thank you for your patience.

Related Articles