MailChimp’s reports help you measure engagement and audience response for your Facebook ad campaign, including views, clicks, and return on investment (ROI). This data can help you refine your marketing strategy and get the most out of your ad budget.
In this article, you’ll learn about your Facebook ad campaign report.
View Your Report
After your ad is posted to Facebook, it’ll take about 24 hours to start gathering results. To view your report, navigate to the Reports section of your MailChimp account. On the overview page, you’ll see a list of campaigns, with important stats like clicks and impressions. Click the name of your ad campaign to view more.
We’ll update these statistics once every 24 hours for the length of your ad’s run on Facebook.
Here’s what you’ll find in your ad report, and what the terms mean.
The total number of Facebook users who saw your ad.
The total number of times your ad was displayed.
The number of clicks your ad received.
The number of people who clicked your ad.
The percentage of all ad viewers who clicked your ad.
Total number of Facebook comments on your ad.
Total number of times your ad was shared.
The total number of Facebook likes your ad received.
Average daily budget
The average amount you’ve spent per day on the ad.
Cost per click
The approximate amount you’re spending on your ad per click
Enhanced Revenue Reporting
If you’ve connected your
Shopify, Magento, or WooCommerce store, you can access comprehensive revenue stats in your report, including ROI, total orders, and more.
Here are the revenue statistics that we track for your ad.
Top 10 products sold
Total products sold
Average order amount
The majority of your revenue statistics update once per day. The ROI percentage will be pending until the ad is done.
View Facebook Comments and Likes
Your ad campaign report also lets you view Facebook likes, comments, and shares so you can correspond with your audience.
To view comments, likes, and shares, open your ad campaign report and click View on Facebook.
We’ll show you the ad in Facebook, so you can reply to comments or customer inquiries.