About Social Profiles

This feature requires Manager user level or higher and is part of paid features.

Social Profiles gathers publicly available social data about your subscribers. This allows you to learn about your subscribers, find out who's the most connected, and who your most loyal fans are. Use this information to send targeted emails to subscribers based on their age, gender, or which social networks they're on. Social Profiles is an optional paid add-on for lists that is available for Monthly or Pay As You Go Plans and can be added to one or multiple lists in your account.

Social Profiles Pricing and Billing

Social Profiles costs 10% of the monthly cost for the total number of subscribers across all the lists it's enabled for, whether you're on a Pay As You Go or Monthly Plan. Social Profiles is not available for our Forever Free Plan users. To determine the cost to add Social Profiles to lists in your account, add up the total subscribers in each list, input the subscriber count in our monthly pricing calculator, and take 10%.

For our Monthly Plan users, billing for Social Profiles starts the day it's activated. We don't prorate the monthly subscription fee. After the initial charge, billing for Social Profiles is rolled into your monthly payment. For Pay As You Go users, you are charged each month on the day that you initially activated Social Profiles.

Purchase and Set Up Social Profiles

  1. Click your profile name to open the Account Panel and choose Account.
  2. Click the Billing drop-down menu and choose Monthly plans or buy credits.
    Cursor hovers over Monthly plans or buy credits option from the Billing drop-down menu.
  3. Under Social profiles in the Additional features section, click Add next to the lists that should get Social Profiles.
    Screen of clicking Add to add Social Profiles to list.
  4. In the sidebar, review your choices, input your credit card's CVV, and click Complete Purchase.
    Example of billing sidebar with Social Profiles.

After Social Profiles is enabled for a list, allow the system anywhere between 24 hours and a week to populate Social Profiles data for your subscribers. Over this time, MailChimp checks the various social networks for subscribers using the same email addresses as they appear on your list, then reports it back in your account.

View Social Profiles Data

After social data is collected for your subscribers, MailChimp populates this data in the stats for the list and also in each subscriber's profile.

View Social Profiles Data for a List

  1. Navigate to the Lists page in your account.
  2. Click the name of the list that has Social Profiles activated.
  3. Click the Stats drop-down menu and select Social Profiles.

This page displays all of the data that Social Profiles has been able to gather about your subscribers, including Age, Gender, and Influence Rating. Click Send to Segment for any data point to create a new segment in the Campaign Builder, where you can create a campaign for those subscribers. SocialPro Under Stats

From this screen, you can view subscribers we've collected Social Profiles data for and also easily send campaigns to specific segments using this data. 

View Social Profiles Data for a Subscriber

  1. Navigate to the Lists page in your account.
  2. Click the title of the list your subscriber is a member of.
  3. Find the subscriber and click their email address to view their subscriber profile.

You can also find subscribers using our built in search feature.

On the Social Profiles tab, we display publicly available social data for the subscriber, including Name, Age, Gender, Company, and Social Networks tied to the subscriber's email address.

Troubleshoot Social Profiles

If your Social Profiles stats don't look right to you, or if you're on your own list and you aren't seeing your data being pulled in, there are a few things that could be causing that. First check to make sure that Social Profiles has been successfully activated for that list. You can check by following the steps below.

  1. Navigate to the Lists page.
  2. Click the Stats button for the list you want to check.
  3. Click the Stats drop-down menu on the list Overview page and choose Social Profiles.
    SocialPro on the List Dashboard
  4. Click the Activate Social Profiles button to enable Social Profiles for this list if you haven't already.
    SocialPro on the List Dashboard
  • If we're still not pulling in data for anyone, those subscribers may have opted out of FullContact's services or their profile is set to private and they do not have any publicly available information for FullContact to access.
  • Your subscribers may be using a different email address for list subscriptions than the one they used to sign up for the various social networks. We are able to pull in and populate information only for the email address that they used when they signed up for your list.
  • We could have old data related to your subscribers or information related to accounts that are now inactive.
  • There may be a delay in pulling stats because the stats are cached so we don't overload FullContact's API. The size of your list and the number of other requests in the queue can affect how long it takes to get this data.

Disconnect Social Profiles

If you find that Social Profiles is not for you, or if you just need to take it off certain lists that you manage, you can turn off the feature in your account. If you disconnect Social Profiles for a list, any previously collected Social Profiles data will no longer be available for that list in the account.

  1. Click your profile name to expand the Account Panel and choose Account.
  2. Click the Billing drop-down menu and choose Monthly plans or buy credits.
    Cursor hovers over Monthly plans or buy credits option from the Billing drop-down menu.
  3. Under Social profiles in the Additional features section, click Remove next to the lists that you want to remove Social Profiles from.
    Uninstall SocialPro button
  4. In the pop-up modal, click Delete Social Profiles.

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