Use MailChimp for Shopify

This feature requires Manager user level or higher.

MailChimp for Shopify is an application that connects MailChimp with your Shopify account. Once connected, this integration automatically adds customers to your MailChimp list, keeps subscribers synced across both platforms, allows you to create a campaign from product or collection information, and takes advantage of our extremely powerful eCommerce360 plugin to track sales and measure the ROI generated by your email campaigns.

Install MailChimp for Shopify

  1. Navigate to
  2. Click Sign In With Your MailChimp Credentials.
    Click Sign In With Your MailChimp Credentials.
  3. Input your MailChimp username and password and click Log In
    Type in username and password to connect Shopify with MailChimp
  4. Click Add Store. 
    Click Add Store.
  5. Input your Shopify store URL, and click Add Store.
    Input store URL and click Add Store.
  6. On the Install MailChimp for Shopify page, review the information and click Install MailChimp for Shopify.
    Click Install MailChimp for Shopify to install the integration.
  7. Select a list from the Select a list to sync drop-down menu, and click Start Syncing.
    Select a list to sync from the drop-down menu.
    If you want to sync other Shopify stores to your account, click Add Store. Sync each Shopify store with its own list in your MailChimp account in order to get the most use of our e-commerce segmenting tools.

Once connected, MailChimp for Shopify will sync your existing orders and customers from Shopify with your MailChimp account. Products are synced to your MailChimp account after at least one person purchases the item and indicates that they want to receive marketing emails. The initial syncing process may take a few minutes, but once completed, this integration should keep everything up to date in real time.

View Customers in MailChimp List

The MailChimp for Shopify integration generates a static segment named Shopify Customers in the connected list, so you can see which subscribers were added to your list through MailChimp for Shopify.

View Segment

  1. Navigate to the Lists page.
  2. Select the list that is synced to your Shopify store.
  3. Click the Segments drop-down menu, and then select the segment named Shopify Customers.
    Select Shopify Customers from the Segments drop-down menu

The static segment updates automatically as new subscribers are added to your MailChimp list through MailChimp for Shopify. You can’t change the name of the segment or manually add or remove subscribers from the segment.

With MailChimp for Shopify connected, you can view e-commerce data for your campaigns and individual subscribers. Create segments that target subscribers based on data like product purchased, total number of orders, or purchase date. Additionally, all subscribers added through MailChimp for Shopify have a signup source of MailChimp for Shopify, so you can do things like create multi-part segments.

Send an Email from Shopify

Select a product or collection in your Shopify account, and automatically create a MailChimp campaign that contains the product images and information. Below, you’ll learn how to send an email from your Shopify account.

  1. Log in to your Shopify account.
  2. Select the Product or Collections option from the navigation panel. 
    Choose Products or Collections from the left navigation in your Shopify account.
  3. Select the product or collection you want to include in your campaign.
  4. Click the three dots at the top of the page, and click Email using MailChimp.
    Select to Send Email with MailChimp from the drop-down menu.
  5. Select one of three template layouts to use for your campaign, and click Send to MailChimp.
    Select a template option to use for your campaign.
    You are taken to the Design step of the Campaign Builder in your MailChimp account. Continue to design your campaign and send it to your list.

Disconnect MailChimp for Shopify

  1. Navigate to
  2. Click Delete next to any store you want to disconnect. You are redirected to the Apps page in your Shopify account.
  3. In the Installed Apps section, click the three dots for the MailChimp for Shopify application and then click Remove this app.
    Select to remove the app from the MailChimp for Shopify menu

If you want to completely disconnect the integration, delete all of your connected stores. Then, remove the integration within your MailChimp account following the steps below.

  1. Click your profile name to expand the Account Panel, and click Account.
  2. Click the Extras option and choose API keys.
  3. In the Authorized applications section, click the X next to MailChimp for Shopify.

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