Our Discover Similar feature is a good way to gain insight into similarities among your list subscribers so you can tailor your campaigns, send coupons, or generally get a better idea of who is interested in what you have to say. Identify a specific group of people and we'll analyze that segment to find related subscribers within your list. Below, we walk you through how to discover similar subscribers and send campaigns to related readers.

Paid accounts with lists containing at least 200 active double opt-in subscribers and have been sent a campaign can participate in this feature.

In this article:

Discover Similar Subscribers

  1. Navigate to the Lists page.
  2. Click the name of the list where you want to create a segment.
  3. Click the Segments drop-down menu and select New Segment button.

    Select New Segment from the segment drop-down menu

  4. Set the criteria you want to use, then click the Preview Segment button to view the subscribers in the segment.

    Set criteria and preview segment of subscribers

  5. Click the drop-down menu and select Discover Similar Subscribers.

    Select Discover Similar Subscribers

  6. Give your segment a descriptive name and click the Discover Similar Subscribers button.

    Name segment and select Discover Similar Subscribers

The number of subscribers we return will depend on both your list and the subscribers you provided. In some cases, we won't have any related subscribers for you. If that happens, we'd suggest trying with a larger sample or subscribers to see if we can return any connections within your list.

Send to segment

Once you've received a list of similar subscribers, you can send a campaign to your list of related subscribers. Below, we walk you through how to send to a segment from the Lists page. However, you can also select a saved segment to send to from from Recipients step of the Campaign Builder.

  1. Navigate to the Lists page.
  2. Click the drop-down menu for the list and select Manage subscribers

  3. Click the Segments option to open the Segments page.
  4. Click the drop-down for the segment you want to use and select Send to >.

  5. Choose a campaign type to open up the Campaign Builder where you can create your campaign.


If you'd like to opt your list out of participating in this feature, take a look at this article.

This feature is limited to certain user levels. You can see your user level on the Users & Account Details page and this article explains what each level can access in the account.

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