Discover Similar Subscribers in a List

This feature requires Manager user level or higher and is part of paid features.

Our Discover Similar Subscribers feature provides insight into similarities among your list subscribers and is available to paid account holders who have sent at least one campaign, and have 200 or more active subscribers.

This feature can help you tailor your campaigns, send coupons, and better understand who is interested in what you have to say. Identify a specific segment of people and we'll analyze that segment to find related subscribers in your list. Below, you'll learn how to discover similar subscribers and send campaigns to related readers.

Discover Similar Subscribers

  1. Navigate to the Lists page.
  2. Click the name of the list where you want to create a segment.
  3. Click the Segments drop-down menu and click New Segment.

    Select New Segment from the segment drop-down menu

  4. Choose your segmentation criteria, and click Preview Segment to view the subscribers in the segment.

    Set criteria and preview segment of subscribers

  5. Click the Save Segment drop-down menu and choose Discover Similar Subscribers.

    Select Discover Similar Subscribers

  6. Type in a descriptive name for your segment and click the Discover Similar Subscribers button.

    Name segment and select Discover Similar Subscribers

The number of subscribers we return will depends on the number of subscribers in your example segment and who is available in your list. In some cases, we won't have any related subscribers for you. If that happens, we suggest you try again with a larger sample of subscribers to see if we can return any connections in your list.

Send to Segment

Once you've received a list of similar subscribers, you can send a campaign to them. Follow the steps below to send to a segment from the Lists page. In addition to this workflow, you could also work from the Campaign Builder and choose the saved segment of similar subscribers in the Recipients step.

  1. Navigate to the Lists page.
  2. Click the drop-down menu for the list and choose Manage subscribers.

  3. Click Segments.
  4. Click the drop-down for the segment you want to use and choose Send to.

  5. From the next drop-down menu, choose a campaign type, and we'll take you to the Campaign Builder where you can create your campaign.

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