If you've received a compliance alert that you need to reconfirm your audience, that usually means you have to contact each subscriber outside of Mailchimp and ask them to resubscribe. However, if your audience meets specific compliance criteria, Mailchimp will provide a tool to help you automate this process.
In this article, you'll learn how to use the Mailchimp reconfirmation tool.
Before you start
Mailchimp tracks hard bounces, abuse complaints, and unsubscribe rates for every email. If you've received a reconfirmation alert from our Compliance Team, it's because our system detected one of these rates that was above an industry threshold for bulk email sending.
We've unsubscribed a segment of subscribers in this non-compliant audience to prevent any additional negative campaign activity that could impact Mailchimp's ability to deliver emails.
Only the non-compliant audience is affected. You can still send campaigns to compliant audiences in your account, create new audiences and signup forms, and view and manage new subscribers.
You won't be able to see non-compliant audience contacts in Mailchimp, but you can export them. After you create the reconfirmation campaign, contacts who sign up again will appear in your Mailchimp audience.
To receive notifications when a subscriber signs up for your emails, configure your notification settings. Reconfirmation campaign recipients move through the same confirmation process as regular users, so they'll receive a Final Welcome email if you have it enabled.
Pay As You Go credits are used for any attempted campaign sends, including reconfirmation campaigns.
Send a reconfirmation campaign
The reconfirmation tool chooses recipients for you and provides a basic template with a place for your text and a header image. You only need to make quick edits and send the reconfirmation campaign off to do its work. As soon as recipients start reconfirming, they'll reappear in your audience, and you can send to them.
To send your reconfirmation campaign, follow these steps.
From the compliance alert box, click Edit Reconfirmation Campaign.
On the Setup step of the campaign builder, edit the From, Subject and Preview Text sections of your email.
Click Next.
On the Design step of the campaign builder, add an image and input your text in the editable region. Some text in the body and footer is not editable.
To see how your email will look in your contacts' inboxes, click the Preview and Test dropdown and select Send a Test Email.
Click Next.
When you're ready, click Send.
In the Create Reconfirmation Campaign modal, type AGREE to confirm your understanding of spam regulations, and click Send Now.
Next steps
An easy way to maintain healthy engagement with your subscribers over time is to include an update your preferences link in every campaign. We also recommend you send a re-engagement campaign periodically to win back inactive subscribers.
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