List segmentation is a tool that lets you view and send campaigns to subscribers who share specific common qualities. When you create a segment in MailChimp, you can save it as an auto-update or a static segment.
In this article, you’ll learn the difference between auto-update and static segments.
A specific set of your list subscribers with common qualities.
- Auto-Update Segment
A type of saved segment that automatically updates with new subscribers who meet your conditions.
- Static Segment
A type of saved segment that includes only the subscribers who shared specific common qualities when you created it.
How Auto-Update and Static Segments Work
Use our segmentation tool to find certain types of subscribers so you can send them customized campaigns. When you build a segment, you’ll set filter conditions to find subscribers with common qualities, and we’ll make a note of those subscribers. To easily send to the segment again, save it as auto-update or static.
After you save your segment, we’ll store it in the Segments section of your list. When you’re ready to create your campaign, select your segment in the Recipients step of the Campaign Builder, and create a custom campaign that’s tailored to the interests of those subscribers.
For auto-update segments, we’ll check for new subscribers who meet the segment conditions before you send a campaign, and you can also edit the segment anytime. In contrast, we won’t update a static segment, and they can’t be edited.
What You Can Do With Segments
Segments can improve engagement by providing relevant content to your subscribers. For example, let’s say you use our e-commerce features to integrate MailChimp with your online store.
You might want to contact people who purchase certain products, so you would create a segment of subscribers who ordered a certain product from your connected store. To boost your sales and encourage these subscribers to make another purchase, send them a customized follow-up campaign or Automation workflow.
A static segment will target the same set of purchasers, and an auto-update segment will continue to find new people who purchase the product.
Create and Send to a Segment
About Advanced Segmentation (MailChimp Pro Feature)
Auto-update segments are helpful when you want to keep track of something over time as new subscribers are added to your list. Static segments work best for situations when you know your segment doesn’t need to change.
Here are some scenarios where either auto-update or static segments work best.
|Use an Auto-Update Segment||Use a Static Segment|
|You want to keep track of subscribers who live near a certain zip code so you can target them with local offers.||You don't need to edit your segment.|
|You need to find out which subscribers consistently maintain a high member rating of 4 stars or above.||You have the email addresses of 30 event attendees, and you know the invite list won't change.|
|You want to be able to edit your segment after it's created by adding and removing conditions.||You have some addresses that you want to paste directly into a new segment.|