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Articles Tagged "ab+split"
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How do I know if I’m writing a good subject line?
The Subject Line Researcher Project The nerds in MailChimp Labs recently unveiled a new experiment called the Subject Line Researcher. It's kind of like Google's Keyword Tool, but for email marketing. And it's free for all MailChimp users. To test your subject line go to the Setup step of the…
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How do I create an A/B split campaign?
To set up an A/B Split testing campaign, click on the create campaign button from the Dashboard or the Campaign Tab. Then select the A/B Split Campaign type. On the A/B Split step of the Campaign Builder, we'll show you the A/B split test options. You can test the following:…
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What kind of reports are available in MailChimp?
You can see an overview of our reporting features on our Tracking Features page. All the general reports like opens, clicks and such are available. You can view reports about individual subscriber behavior under Subscriber Activity drop down. Just choose the appropriate report from the menu. We also provide information…
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Merge Tag Cheatsheet for Campaigns
You can personalize, or customize, your MailChimp campaigns through the use of merge tags. Learn More Here. Merge tags are either system tags that MailChimp provides or they're tags that are automatically created when you add fields to your list. All of our available merge tags can be used on…
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How does A/B Split testing work?
Use A/B Split Testing To Improve Your Email Marketing Campaigns What's the best day to send your email marketing campaign? Weekdays? Weekends? What time? Early morning, or late afternoon? What kind of subject line works best? Something with a hard sell? Or something more subtle and informative? Will people open…
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Can I edit or stop a sent campaign?
If you've found your way to this article, we know you can't be too happy at the moment. Unfortunately once a campaign has been sent, it cannot be stopped or edited. Why is This So We serve content using a cloud computing environment. Once published, because of the infrastructure complexity,…
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How can I run an A/B split test campaign on my content?
The *|GROUP:X|* Merge Tag helps you run an A/B split test campaign based on your newsletter content where X = Group A or Group B. To run an A/B split test on your content: Set up an A/B Split testing campaign by clicking on the create campaign option from your…
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Can I replicate a campaign and switch the type from A/B split to Regular, or Regular to A/B split?
Converting Campaigns Each campaign type has very specific coding and can't automatically be converted to a different type of campaign. There's just too much going on behind the scenes. You'll have to recreate that campaign as the type you want if you want to reuse the content. If you're using…
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How do I manually pick the winner for my A/B split campaign?
If you want to check out your A/B split campaign stats before the campaign gets sent to the winner, you can choose on the A/B Split step of the Campaign Builder to send to the winning group manually. To view your A/B split campaign reports and pick the winner, go…
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How do I view the reports for my A/B split campaign?
To view your A/B split campaign reports go to your Reports tab and click on the title of the A/B split campaign. On the overview page you'll see a link to "A/B split results". There we will display a side by side rundown of your campaign's stats. If you have…