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Articles Tagged "campaign+builder"
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Email Campaign Testing Tips
Before you send your email campaign to your entire list, you'll definitely want to do some testing. You don't want to make any embarrassing mistakes in front of your entire recipient list, do you? Neither do we. That's why when we start up a new email series or campaign we'll…
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How To Code HTML Emails
How HTML email works, basic concepts, best practices, tips and tricks Want to learn how to code your own HTML email campaigns? You've probably googled all kinds of web pages that give you countless "what works, what doesn't" charts. They tell you which CSS definitions break, how Lotus Notes never…
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What’s the best way to get started with MailChimp?
MailChimp Getting Started Guide Welcome to MailChimp! Here's a short list of links we put together to help you get your account up and running quickly. This is just a short checklist of our major features, and some of our most used features, to get you started using our system.…
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What’s the difference between a template and a campaign?
Template V. Campaign *FIGHT* Template = Layout Campaign = Content We view a template as a preset layout for your campaign. In your template you'll want to set your logo, colors, styles, and fonts. This might include matching your MailChimp colors and styles to your company's branding. You can even…
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How do I add a Facebook like button to my campaigns?
We made this totally easy with the use of a merge tag. *|FACEBOOK:LIKE|* Just type that merge tag into your campaign, wherever you like - just like regular text, and send your campaign as usual. We'll add the famous "Like" button wherever you place the merge tag. When the sent…
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How do I work with repeatable content blocks?
Repeatable Blocks Repeatable controls are always below, or towards bottom, of each repeatable section and are indicated by plus(+) or minus(-) signs. When you repeat a section, we'll repeat the default text and placeholder image each time. Customized images and content will not be replicated. If you delete a repeatable…
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Which template should I use?
Our templates can be used for lots of different newsletter scenarios. If you don't see a template that is specific to your needs, or to your industry, check out our header designer option. In each template that has a "design header" option in the header region, you can create your…
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Top HTML Email Coding Mistakes
Top HTML Email Coding Mistakes New to email marketing? Watch for these common mistakes Over the years, we've noticed some common mistakes that people make with HTML email (ahem, okay we admit---we've made a few of them ourselves). So, we thought it would be good to share them with you...…
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What are some best practices in writing email subject lines?
Best Practices in Writing Email Subject Lines The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further. Trying to stand out in the inbox, by using splashy or cheesy phrases, will invariably result in your email being ignored. In short,…
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How do I personalize my To: field?
When you send an email campaign to someone, you should address it to their name, if you have it in your database, instead of just addressing it to their email address. Spam filters are less likely to block you, if you know the recipient's name. On the Setup step of…