-
When is the best time to send emails?
Pinpointing the best day and time to send a campaign is difficult because ideal sending times vary between industries and lists, and may also depend on the segment of a list you're sending to. We send around 50 million emails every day, so we've got a LOT of data. With…
-
What is Wavelength and how do I use it?
Wavelength, powered by our Email Genome project, analyzes your list and quickly compares your subscribers to other publicly available lists to find subscriber overlap. One analysis is complete, Wavelength displays screenshots of publicly available email campaigns with similar subscriber profiles. The goal of the app is to help you contact…