• Getting Started with MailChimp

    MailChimp offers simple tools that make it easy to design and share email campaigns, manage your subscriber lists, and track results—even if you've never built an email before. In this article, we'll outline some basics about how to use MailChimp and link to resources that can help you as you…

  • Guidelines for List Compliance

    Here are some quick examples of lists that are okay, and lists that are not okay to use in MailChimp. This is just a guideline that we compiled from the most common lists we see and the most common questions we get. Your situation may be different, so always refer…

  • If you don’t have a website…

    The website URL field is required, but there are lots of valid options for this field. Here are a few of the alternatives that we suggest if you don't have a website. Using social networks? If you're active on a social media site or have a blog, you can use…

  • Write Effective Subject Lines

    The Subject Line Researcher Project The nerds in MailChimp Labs recently unveiled a new experiment called the Subject Line Researcher. It's kind of like Google's Keyword Tool, but for email marketing. And it's free for all MailChimp users. To test your subject line go to the Setup step of the…

  • Import Subscribers to a List

    After creating a list in MailChimp you can import your opted-in subscribers or contacts. We offer many options for importing your list including uploading a CSV or tab delimited text file, copying and pasting from Excel, or importing directly from an integrated application. If you're using an application that doesn't…

  • Best Practices for Email Subject Lines

    The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further. Using splashy or cheesy phrases to try to stand out more often results in your email being ignored. In our second email subject line study, MailChimp found that our old…

  • Create a Campaign with Campaign Builder

    When you create a campaign using MailChimp's Campaign Builder, you can select a campaign type, add recipients, choose a template design, and add your own content! In this article, we'll show you how to create an email campaign using our Campaign Builder. Contents Create a campaign Tips for creating your…

  • Getting Started with MailChimp’s Template Language

    Quick Links Template Language: Creating Editable Template Styles Template Language: Creating Editable Content Areas Template Language: Working With Variant Selectors Custom Template Showcase Getting Started with MailChimp's Template Language These guidelines are intended to serve as a foundation for best practices when creating custom email templates with MailChimp's email template…

  • Create a New List

    With MailChimp you can create as many lists as you need! However, if you're looking to target a specific audience with your email marketing campaigns, it may be best to manage one master list and use Groups and our segmenting features instead. To set up a brand new list in…

  • Templates vs. Campaigns

    A template is a preset layout that you build your campaign on. Choose the template you want to use on the Template step of the Campaign Builder before moving to the Design step to add content to your campaign. There are many template options available in MailChimp, but you can…