• Write Effective Subject Lines

    The Subject Line Researcher Project The nerds in MailChimp Labs recently unveiled a new experiment called the Subject Line Researcher. It's kind of like Google's Keyword Tool, but for email marketing. And it's free for all MailChimp users. To test your subject line go to the Setup step of the…

  • The links in my campaign are breaking.

    If you're seeing broken or misdirected links in your MailChimp campaign, check out some common causes of this behavior that we've outlined below. The link was formatted improperly. If web links in your campaign didn't begin with the proper http:// or https:// protocol, they may have broken once click tracking…