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Articles Tagged "opens"
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How do I know if I’m writing a good subject line?
The Subject Line Researcher Project The nerds in MailChimp Labs recently unveiled a new experiment called the Subject Line Researcher. It's kind of like Google's Keyword Tool, but for email marketing. And it's free for all MailChimp users. To test your subject line go to the Setup step of the…
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How does open tracking work?
When a campaign is sent, MailChimp embeds a tiny, invisible graphic to the bottom of your HTML email. This "open tracker" graphic, or "web beacon", is unique to each campaign you send. Every time someone opens your email, that open-tracker graphic is downloaded from our server. It's what we use…
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What do the delivery numbers in my reports tab mean?
Total Recipients This one's pretty self-explanatory. It's the number of recipients on the list you sent the campaign to. Successful Deliveries Some emails bounce back, or get blocked by email firewalls and spam filters. The "successful deliveries" is a quick number showing you how many of your emails actually got…
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How do I improve my open or click rate?
Remember that open and click rates vary by industry, so you can compare your stats to those in your industry, or similar industries, with our benchmark chart. At the bottom of that chart are several tips for improving your stats, like writing effective subject lines, testing, and how spam filters…
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How can I remove someone from my list who has never opened a campaign?
There are a couple of ways to quickly remove inactive subscribers. You can find subscribers who have never opened a campaign, or you can use member-activity ratings to remove subscribers who aren't engaged. Below we'll show you both. Remove Subscribers Who've Never Opened a Campaign Go to Lists. Select the…
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How do I track clicks and opens?
Whenever you create a new campaign in MailChimp and want to turn on tracking, check these boxes on the Setup step of the Campaign Builder. This will enable tracking. If you included click tracking, you'll want to make sure that you set up your links properly. Here's what to do…
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How accurate is open tracking?
We track "opens" in your email by placing a tiny, transparent graphic at the bottom of your message. Whenever that graphic is downloaded from our server, we know that the email was "opened." There are obvious drawbacks to this method. For one, it only works in HTML email (we obviously…
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Does MailChimp tracks opens on smartphones?
Yes! When you check the box to "Track Opens," MailChimp embeds a tiny, invisible graphic to the bottom of your HTML email. This "open tracker" graphic (sometimes referred to as a "web beacon") is unique to each campaign you send. You'll find this option under tracking, social networking, and more…
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Are forwarded emails tracked?
If someone forwards an email, it would be tracked under total opens & clicks as long as the tracker code isn't broken when forwarded. Some email clients don't handle forwarding well and could mangle the code when resending. The unique open count would only apply to the original recipient opening…
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Transactional Reports Overview
If you're sending emails through the Amazon SES integration and MailChimp's API, we do provide some reports for you. Once you've been approved and can start sending emails through Amazon SES, you'll be able to review your Transactional Reports under the Reports page in MailChimp. Available Reports Overview line graph…