• Write Effective Subject Lines

    The Subject Line Researcher Project The nerds in MailChimp Labs recently unveiled a new experiment called the Subject Line Researcher. It's kind of like Google's Keyword Tool, but for email marketing. And it's free for all MailChimp users. To test your subject line go to the Setup step of the…

  • About open tracking

    When campaigns are sent through MailChimp, we embed a tiny invisible graphic in the bottom of your HTML email. This open tracker graphic, or web beacon, is unique to each campaign you send. Each time someone opens your email and views the images within it, that open-tracker graphic is downloaded…

  • Remove Inactive Subscribers

    There are a few ways to remove inactive subscribers from your MailChimp list. You can find and remove subscribers who haven't opened recent campaigns, or you can segment your list by Member Ratings to remove subscribers who aren't as active or engaged. Below we'll show you how to use both…

  • Statistics in Campaign Reports

    MailChimp's campaign and automation reports analyze clicks, opens, subscribers' social activity, E-commerce data, and more! In this article, we show you where to find your campaign and automation reports as well as walk through each of our available reporting features. Contents Where do I find my campaign and automation reports?…

  • About Open and Click Rates

    Your MailChimp tracking reports include open and click rates, which measures your subscribers' engagement with your subject lines and campaign content. These statistics provide key information about your email marketing, and are a great a starting point to test and improve your campaigns. Contents How we calculate open and click…

  • How We Determine Influence Ratings

    If you've got SocialPro enabled for your list, MailChimp will provide Influence Ratings for your subscribers as a measure of their online influence across their social network(s). The rating is determined by a few different factors: Whether the subscriber is a member of a social network and which social network(s)…

  • About Timewarp Reports

    On the reports tab, click on the title of the campaign you sent out with the TimeWarp scheduling option then click the TimeWarp heading on the report page. When you TimeWarp your campaigns, you’ll want to remember that depending on how geographically widespread your subscribers are, campaigns might take 24…

  • Post Campaign Checklist

    What to do After Sending Your First Campaign The main thing to remember is to evaluate your stats after every single email campaign you send. Use them to determine "What’s normal for us?" and then analyze whether or not things are trending better or worse over time. Below are some…

  • On an A/B split test, which Group is the winner when there are no opens or clicks on the campaign?

    In the event that absolutely no one opens or clicks either your A send or your B send, the final send will go to Group A by default. This may happen if you send your initial Group A and B send to a very small number of recipients. This also…

  • Do you track system tags in the campaign statistics?

    System tags such as *|ARCHIVE|*, *|UPDATE_PROFILE|*, *|FOWARD|*, *|REWARDS|*, *|UNSUB|* , etc are not tracked in the campaign reports. Here's some other content that can't be tracked: Links URLs composed only of a merge tag, for example: <a href="*|MERGE3|*">Clickable Text Here.</a> However, links that use a URL that includes a merge…