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Articles Tagged "spam+filters"
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How do I use the Inbox Inspector?
You can use the Inbox Inspector to test an existing campaign, a custom template, or you can create an inspection-only campaign solely to run an inbox inspection. Over 30 different email clients and spam filters are available for testing with the Inbox Inspector. Inbox Inspections are included with monthly paid…
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How do I know if I’m writing a good subject line?
The Subject Line Researcher Project The nerds in MailChimp Labs recently unveiled a new experiment called the Subject Line Researcher. It's kind of like Google's Keyword Tool, but for email marketing. And it's free for all MailChimp users. To test your subject line go to the Setup step of the…
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How Spam Filters Think
How To Avoid Getting Your Campaigns Accidentally Junked If you send email campaigns long enough, you will inevitably run into spam filter issues. We've found that on average, you can expect 10-20% of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. You don't even…
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Top HTML Email Coding Mistakes
Top HTML Email Coding Mistakes New to email marketing? Watch for these common mistakes Over the years, we've noticed some common mistakes that people make with HTML email (ahem, okay we admit---we've made a few of them ourselves). So, we thought it would be good to share them with you...…
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How Legitimate Marketers Can Prevent Spam Complaints
You don't have to be a spammer to be reported for spamming You don't have to be a spammer to get reported for spamming. If you're a legitimate marketer, and you send email newsletters and promotions long enough, you're going to get reported. It's just a matter of time. In…
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General Compliance Tips
The following items are associated with High Abuse Complaints: Permission Stale Lists Improperly Collected Lists Offline Lists Purchased Lists Content is not relevant Third-Party Marketing No Unsubscribe Link Outside Unsubscribe Process The following items are associated with High Unsubscribe Rates: Permission Stale Lists Improperly Collected Lists Offline Lists Purchased Lists…
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Can I include music and video in my campaigns?
Yes! First, the bad news: Most email programs can't play audio or video files directly (a plugin or another program is required), and so this content is often stripped from emails completely. Spam filters can also get tripped up on the code required to display videos and block emails from…
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Avoiding the spam filters
There's no sense spending a bunch of time designing, coding, and writing your email newsletters, only to get them trapped in your recipients' junk folders. That's like those salmon you see on TV. They make the long, once-in-a-lifetime journey from the ocean to return to their birthplace and spawn. They…
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How fast does MailChimp deliver email?
The time it takes to deliver your campaign to your entire list depends on the size of your list, and on the current mail queue at MailChimp. Technically it could take us 45 minutes to send 1 million emails. Beyond this ISPs require messages be throttled to groups of 2,000…
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How did I get an Abuse Complaint?
Registered Complaints Your recipients can report emails as spam in their email program. You've probably seen this option in your Gmail or Yahoo accounts. If an ISP has what is called a Feedback Loop (most of them do), a recipient who marks one of your emails as spam gets registered…