• Write Effective Subject Lines

    The Subject Line Researcher Project The nerds in MailChimp Labs recently unveiled a new experiment called the Subject Line Researcher. It's kind of like Google's Keyword Tool, but for email marketing. And it's free for all MailChimp users. To test your subject line go to the Setup step of the…

  • General Compliance Tips

    The following items are associated with High Abuse Complaints: Permission Stale Lists Improperly Collected Lists Offline Lists Purchased Lists Content is not relevant Third-Party Marketing No Unsubscribe Link Outside Unsubscribe Process The following items are associated with High Unsubscribe Rates: Permission Stale Lists Improperly Collected Lists Offline Lists Purchased Lists…

  • Test with Inbox Inspector

    Email clients can render campaign HTML in different ways. The best way to check that out is to send test emails to different email clients. MailChimp's Inbox Inspector helps automate this process so you can quickly and easily see how your email will appear in different clients. In this article,…

  • Troubleshooting Images in Campaigns

    Images can be uploaded while working in the Design step of our Campaign Builder. Every image you upload will be stored in the image section of the File Manager in your MailChimp account and can be edited with Aviary. Below, we walk you through some troubleshooting tips to follow if…

  • How Legitimate Marketers Can Prevent Spam Complaints

    You don't have to be a spammer to be reported for spamming You don't have to be a spammer to get reported for spamming. If you're a legitimate marketer, and you send email newsletters and promotions long enough, you're going to get reported. It's just a matter of time. In…

  • Best Practices for Building a List

    The best way to grow an email list is to do so slowly and organically, so that the people on your list are really engaged and are the top notch followers of your business or organization. We'll help get you started. But, keeping sending awesome and relevant content and you'll…

  • About Abuse Complaints

    Registered Complaints Your recipients can report emails as spam in their email program. You've probably seen this option in your Gmail or Yahoo accounts. If an ISP has what is called a Feedback Loop (most of them do), a recipient who marks one of your emails as spam gets registered…

  • Troubleshooting Your First Email Campaign

    Solving common problems with HTML email campaigns Are you experiencing problems with your first HTML email campaign? HTML email can be tricky. Few people get it right the first time around. Here are some common problems we've seen people have with their first email marketing campaigns and some tips on…

  • How fast does MailChimp deliver email?

    The time it takes to deliver your campaign to your entire list depends on the size of your list, and on the current mail queue at MailChimp. Technically it could take us 45 minutes to send 1 million emails. Beyond this ISPs require messages be throttled to groups of 2,000…

  • My emails are being delivered as broken HTML code or an attachment.

    One of the following situations could be occurring: When a message comes across as one of the following: garbled text, a mix of plain-text and HTML code or just the plain-text, you or your recipient's spam filter has flagged your email. The spam filter or email server scanning your incoming…