• Guidelines for List Compliance

    Here are some quick examples of lists that are okay, and lists that are not okay to use in MailChimp. This is just a guideline that we compiled from the most common lists we see and the most common questions we get. Your situation may be different, so always refer…

  • Terms of Use and Anti-spam Requirements for Campaigns

    Anti-Spam Compliance and Requirements As an ESP, we are required to enforce spam laws, not just because it's a legal obligation, and not just because it's the right thing to do. Spam negatively impacts deliverability rates, and we want to make sure your emails reach their recipients. We have some…

  • General Compliance Tips

    The following items are associated with High Abuse Complaints: Permission Stale Lists Improperly Collected Lists Offline Lists Purchased Lists Content is not relevant Third-Party Marketing No Unsubscribe Link Outside Unsubscribe Process The following items are associated with High Unsubscribe Rates: Permission Stale Lists Improperly Collected Lists Offline Lists Purchased Lists…

  • Examples of Compliant and Non-compliant Lists

    Not sure if your list is okay to use with MailChimp? We've helped a lot of customers and we've seen lots of lists. We can tell you if your list is going to run into some trouble. Below are some common scenarios that'll help you decide whether or not your…

  • The Double Opt-in Process

    Subscribers complete the double opt-in process by filling out your signup form first and then confirming subscription to your list. When you use MailChimp to manage list subscriptions, we provide a series of forms and response emails that make up the double opt-in process. In this article, we outline each…

  • How Legitimate Marketers Can Prevent Spam Complaints

    You don't have to be a spammer to be reported for spamming You don't have to be a spammer to get reported for spamming. If you're a legitimate marketer, and you send email newsletters and promotions long enough, you're going to get reported. It's just a matter of time. In…

  • Best Practices for Building a List

    The best way to grow an email list is to do so slowly and organically, so that the people on your list are really engaged and are the top notch followers of your business or organization. We'll help get you started. But, keeping sending awesome and relevant content and you'll…

  • About Abuse Complaints

    Registered Complaints Your recipients can report emails as spam in their email program. You've probably seen this option in your Gmail or Yahoo accounts. If an ISP has what is called a Feedback Loop (most of them do), a recipient who marks one of your emails as spam gets registered…

  • Why We Require an Unsubscribe Link

    MailChimp is built for email marketing and as an ESP, we are required to enforce spam laws. This means you must include an unsubscribe link in your campaigns. A spotty unsubscribe process can impact deliverability rates, and we want to make sure your emails reach their recipients. It's not just…

  • About the Canada Anti-Spam Law (CASL)

    You've probably heard that the Canadian Anti-Spam Law (CASL) goes into effect July 1, 2014. If you're in Canada or send to Canadian residents, you'll likely need to comply with CASL. Luckily, there's a three-year transition period, until July 1, 2017, during which you can take steps to ensure your…